About Anne-Sophie
CRM expert with 10 years of experience gained in various sectors from a political campaign to a DAX-listed e-commerce giant.
I have founded a lead-generation platform and set up CRM strategies, processes, and tools from scratch in several companies.
I am passionate about delivering best in class customer experience through SaaS technologies and perfect usage of data.
I can act as external consultant, project manager or product owner depending on your needs.
French
Native or bilingual
German
Fluent
English
Fluent
Spanish
Fluent
Can work on-site
München (up to 50km)
Experience
- Anne-Sophie ReinckensCRM, marketing automation, CX consultantCONSULTING AND AUDITSApril 2021 - Today (5 years and 2 months)München, GermanyStrategies and operational implementation of- CRM,- Marketing automation,- Customer experience,Supporting selection of the appropriate SaaS softwareAudit, cleaning, structuring and upgrading of customer data
- ZooplusSenior manager CommunityE-COMMERCEMay 2019 - June 2020 (1 year and 2 months)München, Germany- Business development role responsible for reshaping the zooplus community experience. With the goal of finding new revenue and loyalty streams, conceptualized a new community concept, looked for partnerships, and shaped the product.
- ZooplusCompliance ManagerE-COMMERCEMay 2018 - September 2018 (5 months)München, Germany- Set up data-protection processes in collaboration with IT and Customer Care to answer customers’ GDPR rights.- Reviewed data leakage risks among all marketing activities.
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Education
- Master of Science in ManagementEDHEC Business School2007