Description

Specialiste dans l’optimisation de réseaux de distribution wholesale et retail pour les marques de luxe, notamment la joaillerie et l’horlogerie, mais aussi passionné par les nouveaux enjeux d'omnicanalité et de customer centricity. J’ai été tour à tour responsable de filiales, responsable ventes et marketing ou directeur regional aux Etats-Unis, en Australie, Amérique Latine ou Europe et plus récemment j’assurais le développement commercial des boutiques Hublot dans le monde en tant que directeur retail. Ce parcours international à la fois très opérationnel sur le terrain et stratégique depuis le siège me permet aujourd’hui d’amener des compétences complètes dans mon domaine : Créativité, sens de l'analyse, agilité comportementale et prise de décisions. Je suis en outre reconnu pour mes capacités à diriger des équipes culturellement diverses et à tisser des liens solides avec les différents stakeholders pour atteindre les objectifs en équipe.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Genève (up to 50km), Lyon (up to 50km)

Origyn Luxury
International Sales Director
DIGITAL AND IT
November 2021 - Today (4 years and 7 months)
Neuchâtel, Switzerland
- Definition of commercial strategy for a new revolutionary way to use NFT to enhance customer's experience with Luxury products
- Segmentation of channels and creation of relevant business cases
- Nurturing and conversion of existing leads
Business development Product Marketing NFT metaverse Web3
Hublot
International Retail Director
LUXURY GOODS
June 2016 - September 2020 (4 years and 3 months)
Geneva Metropolitan Area
Management of a team of 10 direct HQ reports and 7 managers in local subsidiaries. Supervision of 104 boutiques and implementation of the strategic Retail focus of the brand (share of Retail business grew from 25% to 50% of total sales in 3 years).

SALES :
- Achieved commercial objectives each year despite economic and political crises
- Defined Retail Performance KPIs and subsequent business plans leading to increased sales to VIP, repeat clients and 1st-time clients
- Developed the CRM program and Digital Customer Journeys globally
- Initiated the omnichannel approach with boutiques staff generating sales from boutiques Instagram/Wechat accounts
MANAGEMENT :
- Created a collaborative environment promoting the fair development of achievers
- Set-up the training program for Retail staff (e-learning platform and physical presentations to employees worldwide) promoting a client-centric approach
NETWORK :
- Defined priorities for the boutiques openings or closings and implemented a 3-year strategic plan which led to a radical improvement in profitability
- Negotiated spaces and conditions with landlords during the pandemic
- Actively participated in the LVMH Retail Committee resulting in an increased brand presence in Mainland China
OPERATIONS :
- Improved Customer Experience through the definition of new Retail guidelines and Standard Operating Procedures for all boutique
- Supervised Visual Merchandising tools and their implementation in all boutiques
Retail Retail Marketing omnicanal Customer Journey Customer Experience Training Développement international
Hublot
Regional Director Americas
LUXURY GOODS
March 2013 - June 2016 (3 years and 3 months)
Genève, Switzerland
In parallel to my Regional Director of Americas role, I also served as President of Hublot North America and as Area Manager for Scandinavia and Southern Europe. Achieved sales objectives with a yearly average growth of 10-15% Managed distributors/subsidiaries and oversaw their Marketing activities and budget Resized and optimized the retailers network and increased their performance Accelerated the brand's presence and visibility in the markets implementing mandatory shop-in-shops within all stores distributing our collections