Nicolas Jambin

Digital Strategy, User Experience, Open Innovation

Moves to Paris

  • 48.8566
  • 2.3517
  • Indicative rate €800 / day
  • Experience 7+ years
Propose a project The project will only begin when you accept Nicolas's quote.

Availability not confirmed

Propose a project The project will only begin when you accept Nicolas's quote.

Location and geographical scope

Paris, France
Can work in your office at
  • Paris 4e Arrondissement and 50km around




  • Français

    Native or bilingual

  • Anglais

    Native or bilingual


Skills (47)

Nicolas in a few words

Formerly Senior Manager @ PwC Experience Center, Casablanca, I am back in Paris, to meet new challenges. Design thinker, UX optimizer, digital & innovation strategist, startup ecosystem specialist.

20 years experience in Digital, Executive MBA at ESSEC business school (#3 worldwide Executive Education - Financial Times 2018 / #17 worldwide EMBA - The Economist 2018).

Worked at major agencies (TBWA, Digitas, La Chose, heaven, Publicis) as a freelance and as International Account Director. Former startuper, deep and first-hand knowledge of the startup ecosystem. Lecturer at business schools : KEDGE & EM Lyon.

Business management skills:
- Team management (up to 20 people)
- International coordination
- Financial management (budgets, reporting and KPI definition)
- Business strategy, business plan definition, social policy & HR
- Company incorporation, capital increase, fundraising (Investments Funds and Business Angels)
- Governance implementation, management of various bodies and committees

Digital transformation, innovation & marketing skills:
- Service design, User Journey Optimization, Agile Methodology, Design Thinking
- Branding, Advertising, Social Marketing, Media Planning
- Retail Marketing, Multichannel Client Acquisition Strategy, POS Digitization
- E-commerce, Ecosystem Design, CRM, Relational strategy

At Publicis Modem from 2012 to 2014 (top 3 French players) I feel at ease managing and working with multicultural teams, and can do so in French and English.

I've worked with big brands from multiple industries: luxury goods, cosmetics, retail, entertainment, IT, home appliances, energy, insurance & banking.

With a wide experience in multicultural contexts, I've developed a solid international experience both for B2B & B2C clients with a strong focus on digital. I've also built a quick approach of learning and analyzing, and strengthened a huge sense of adaptation.

I take each challenge as an opportunity to learn.


PwC - PwC Organisation

Senior Manager User Experience

Casablanca Prefecture, Morocco

September 2018 - Today

After Johannesburg, PwC chooses Casablanca for the opening of its 2nd Experience Center on the African continent, a space entirely dedicated to new innovative approaches to the user experience. In charge of: - constructing and developing a local Digital Experience offer in connection with the international network of PwC Experience Centers - building and animating a Digital & Experience team - promoting and bringing the offer to prospects and customers both on the Moroccan market and in French-speaking Africa Initiated by PwC in more than 30 countries in the world, the Experience Center brings together in the same place Business, Design and Technology expertise. By blending the collaborative methodologies of "design thinking" and creative talents in an inspiring environment, the Experience Center optimizes customer relations by adapting its offer to the new expectations of consumers. It allows to launch new products and new services corresponding to the new modes of consumption, by reinventing a global customer experience centered in particular - but not only - on digital.

Agence West

Managing Director

Paris Area, France

September 2016 - September 2018

Managing Director of the digital agency (20 people) Member of the Board of Directors at Sedona Group West Agency is a full service digital consultancy focused on User eXperience, integrated into a technology expertise group and present throughout the digital value chain, from conception to delivery. Accomplishments: · Redefined business strategy, offering and positioning on the French market · Structured the agency's organizational chart, procedures and operational processes · Ensured improvement of agency profitability · Developed new business · Coordinated PR efforts at group level Showreel: About Sedona Group: - Created in 1998 - 170 consultants - 17M€ in revenues in 2015 - Offices in Paris, Geneva and Hong Kong - 4 entities of complementary expertise: --> InAdeo, consultancy firm specialized in Finance, Insurance and Mutual --> Sedona Solutions, consulting and IT services company --> RedShift, mobility solutions specialist --> West, digital agency Sedona’s clients include: WWF, Sodexo, Lido de Paris, Universal Music, Saint Gobain, Thermor, Jeff de Bruges, Heineken, Butagaz, NRJ, French Bureau, Relais & Châteaux, Groupe Atlantic, AXA, La Poste, Château de Versailles, Euronews, Boucheron, Orange, Société Générale, EuroSport ...


President and founder

Paris Area, France

October 2014 - September 2016

HopShop is a startup witch offers popup stores online booking. Pioneer of the popup revolution, HopShop has always innovated:  - 1st study in France on temporary retail with IPSOS in 2014  - 1st Popup Roadshow in France with  - 1st Popup Street "Et hop, une jeune rue! " in July 2015 (La Rue HopShop was Awarded the Special Jury Award at the MAPIC in November 2015)  - 1st Popup Mall with the "Designers market" at Saint-Lazare railway station in November-December 2015 (21 popup stores)  - 1st young designers multi-brand concept store "La rue HopShop" HopShop mission: promoting stores that are more agile, more creative, more fun and offer unforgettable shopping experiences. The advisors of HopShop include Philippe Lehartel, cofounder of the application Vente-Privée Le Pass, administrator at CNCC, Gabriel de Montessus, CEO of Hi-Pay. HopShop also joined the famous Parisian incubator: The Family. 2015 revenue: 500K€ Money raised: 600K€ from Institutional Business Angels & Investors


Head of Digital France

Paris Area, France

January 2014 - October 2014

At my former client Hammerson (constituent of FTSE 250 Index) for a transition management endeavour of 10 months as Head of Digital for Hammerson France. Under the supervision of the FR and UK Marketing Directors and in coordination with my UK counterparts, I ensured the seamless roll-out of a cross-channel CRM program launched with the Terrasses du Port opening in May 2014 (Marseille). From June up until November I will support the rollout of the Digital Infrastructure Program across all Hammerson 20 shopping centers in France and in the UK. My mission takes place in Paris, London and Marseille, involving a lot of traveling back and forth. • Supervision of technology providers • Planning, delivery and management of marketing and promotional strategy • Planning, delivery and management of engagement across internal teams and externally to retailers • Hiring of a new Community Manager • Development and delivery of written content, creative assets and promotions for the Italie 2 pilot and Terrasses Du Port launch • Definition, specification and creation of all Business Intelligence, Analytics and reporting required to support establishment of the new services, understand the Customer, drive engagement and monitor the realisation of benefits About Hammerson plc: - British property development and investment company listed on the London Stock Exchange and Euronext - A portfolio of 7.1 billion euros, including 1.7 million m² of retail space, among the top 10 European leaders in the retail sector - Owns 20 prime regional shopping centres and 22 convenient retail parks in the UK, France, Spain and Germany

Publicis Groupe - PUBLICIS GROUPE

International Account Director

Paris Area, France

January 2012 - January 2014

Publicis Modem & Publicis Dialog Pitch management, agency communications support, sourcing of suppliers & technologies - New business won in 2012: Hammerson - Awards in 2012: Trophées e-marketing, Catégorie Innovation medias (Bronze) pour LG Electronics About Modem/Dialog: top 3 FR players, 350+ people, leading in digital/CRM/shopper marketing - 2012 Communications Group of the Year - 2009 & 2011 Integrated and Interactive Agency of the Year. Consulting and operations for 3 major international clients: LG Electronics • Management of on/off communications on all product divisions (MC/HE/HA): 9 FTE agency staff • Strategy consulting/operational roll out of 360° ecosystems to support product launches: social media, online ads, TV, press, OOH, digital in-store, viral videos • Social media strategy: acquisition and activation of fans, editorial planning for the LG Blog (1st tech brand blog in France), bloggers activation and influence • Localization of BI and marketing messages, social media / CRM guidelines Capgemini • International account management/strategic support, digital strategy & comms. campaigns both at brand and offering level, digital roadmap: 7 FTE agency staff • Global communications platform development, brand campaigns, solution launches, TV commercials, internal communications • Campaigns rotation plans recommendations, landing pages optimization • Brand content development: infographics, Experts ITWs, animations • All international websites redesign (sitemap, UX, information architecture, content strategy support and graphical layout and guidelines) • International coordination (US, Indian & Dutch teams): supervision of local activity Hammerson • Strategy consulting and design of cross-channel loyalty program in FR and UK • Communications planning • Brand content, influence and social media strategy definition • Integration of CRM within the digital ecosystem in coordination with DIGITAS • KPI & tracking plan definition, Earn/Burn scheme design

Heaven Conseil

Senior account director

September 2010 - January 2012

Sector: Communication and Media - Internet • Account management, development of a portfolio of corp. clients, pitch management • Social media strategy, real time marketing, brand content and online presence • New business, presentation of the agency to client’s subsidiaries and prospects • Online media planning (Traffic management, Facebook, Display, SEM, partnerships) • Sourcing of suppliers and technologies Main clients: Peugeot, Diester, Malakoff Médéric, AREVA, Pages Jaunes, 123people, Cdiscount, Thiriet, Krug Heaven, digital media group, initiates, manages and develops the relationship between brands and social media. Heaven is part of the group PUBLIC SYSTEM HOPSCOTCH first independent communications group in France, No. 1 in public relations and events, leader in digital communications, with a combined turnover of over 150 million Euros in 2009 and 515 employees. Online marketing & communication offer at Heaven agency: • Specialized in the design and implementation of digital strategies • For the past 10 years, we optimize the presence, investments and revenue of brands on the Internet • Our expertise: real-time marketing, relational programs, studies and monitoring, mobile and media strategies, production management, content creation and communication campaigns • We have worked with Orange, Bouygues Telecom, Microsoft, Mappy, Samsung, Sony France, Playstation, Yellow Pages, Puig, Boucheron, LVMH, Van Cleef, Allociné, France Televisions and Canalsat The agency has always been a precursor at heart on the Internet: • 1st relational program with the blogosphere in France (XIP for the Xbox in 2002) • 1st brand blog in France in 2003 (Nike) • 1st brand wiki in France in 2004 (for wikiriders RipCurl) • 1 brand social network in France LookVoyages (MonLookea) • 1st performance acquisition strategy in France for MSN (2003) • 1st relational program on Facebook in France (Club Med, 2009)

BBN - The World's B2B Agency

Executive Director of Aastroem Munier BBN Digital

Paris, Île-de-France, France

December 2008 - September 2010

• Management of the digital team (4 people) • Definition of interactive strategies and relational marketing • Development of a portfolio of international B2B clients • Management of international pitches and digitizing of existing customers • Reflection, implementation of online media planning (Social Media, SEM, partnerships) • Community management for the agency and its clients: blog • Sourcing of suppliers and technologies • Web 2.0 survey with the Benchmark Group (112 firms, Asia, Europe, Brazil, USA) • Development of the digital offering across BBN (Business Branding Network, 30 countries) with UK, FI, USA, SE agencies Main clients: Air France KLM, GDF Suez, Arcelor Mittal, Intervet / Schering-Plough Animal Health, Monsanto, Puratos, LeasePlan, CPR AM, CACEIS, Isover, BBGR (a subsidiary of Essilor)

Global Beings

Company founder

March 2005 - December 2008

Ergonomics, SEO, website functional development management. Consultancy in digital strategies for a portfolio of B2B and B2C clients up to 50% of large agencies, and 50% of direct customers. Agencies: Munier-BBN, La Chose, Brand Image, Plan Créatif, Digitas Main clients: Fotovista, Nexans, Isover, L'Oreal, GEO, Kellogg's, Orange, FNAC, Mappy, Hubwoo, Eric Kayser


Freelance Webdesigner Paris – New York

December 2003 - March 2005

Art direction, creation of digital communications, Flash animation. Agencies: TBWA, La Chose, Desgrippes et Gobé, Image Force, Iseclabs Main clients: France Televisions,, La Poste, Cetelem, Intermarché, Hansaplast, Rubson



October 2000 - December 2003

Fidelis (ACHATS DIRECTS Group) Webdesigner Art direction and website development.


charter modal image

Success is a team effort

Contribute to this success and the community's professionalism by signing the Freelancer Code of conduct

Sign the code