Description

Hello! I specialize in marketing strategy and brand development, with 9+ years of experience in B2B and B2C marketing across finance, tech, PR, media, and education. I help brands drive visibility, customer engagement, and growth.

🎯 How I can help:

Marketing Strategy

- Audit current operations and identify growth opportunities

- Develop brand and digital strategies aligned with your goals

- Create content plans to drive engagement and leads

- Optimize CRM and email marketing workflows (e.g., HubSpot integration)

- Build KPIs to track campaign performance

Content & Branding

- Craft compelling content for decks, pitch materials, and 1-pagers

- Optimize SEO for website and blog content

- Develop PR and communication strategies to strengthen your brand

- Plan and execute social media campaigns tailored to your audience

Digital Activation

- Design event marketing campaigns to enhance brand presence

- Define lead generation strategies for a strong sales pipeline

- Develop cross-channel strategies for consistent messaging

🗝️ What I bring:

9+ years of marketing and operational expertise

Success with clients like Getaround, Northrop & Johnson, and Capchase

Bilingual in English and French

Analytical, results-driven approach

Creative problem-solving and entrepreneurial mindset

Examples:

- Overhauled the customer loyalty program for Les Cinémas Pathé Gaumont (via Epsilon/Publicis)

- Led end-to-end marketing for École Montessori Papin: website, enrollment funnel, social, and email campaigns

- Integrated CRM (HubSpot/Sales Hub) for M Science

👤 A bit more about me:

My background spans corporate and consulting — from banking at BankUnited to marketing ops at M Science (Jefferies), CRM consulting at Epsilon/Publicis, and field marketing at Cisco. What I enjoy most is aligning a brand's strategy with its operations for a clear, cohesive footprint.

✨ Ready to work together?

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Cisco
Field Marketing Manager
SOFTWARE PUBLISHING
October 2025 - February 2026 (4 months)
Paris, France
Coordinated field and partner marketing initiatives, developing and executing ABM, event, and digital marketing programs to strengthen partner and sales team engagement.
Collaborated cross-functionally with sales teams and global teams, including planning, budget management, campaign execution, performance analysis, and coordination with internal stakeholders and external agencies to ensure the quality of campaigns and events.
event manager marketing strategy content marketing Branding Email marketing
Freelance - LA3
Marketing Manager
CONSULTING AND AUDITS
October 2021 - Today (4 years and 9 months)
Paris, France
Partner with clients to lead strategic marketing initiatives to boost brand visibility, streamline marketing operations, and drive growth across diverse industries.

• Strategic Planning: Create and execute customized marketing strategies that effectively combine research and creativity, to provide an actionable roadmap for achieving successful initiatives.
• Digital Optimization: Oversee website restructuring and digital strategy execution that enhances online presence and user engagement.
• SEO Copywriting and Content Development: Create and manage SEO-optimized content to improve search engine rankings that attract target audiences.
• Communications and PR: Design and execute PR and branding strategies to position clients as industry-leading voices, resulting in elevated brand recognition.

Clients include: Skribix (Getaround), Northrop & Johnson, Ecole Montessori Papin, Gusto Studio, RJ Walker & Co. (Capchase, Aquiliance, Pennington Partners), Mr. Beast, Quadrille Ingénierie, CLEME
marketing strategy social media content marketing Growth Strategy Copywriting
EPSILON FRANCE
Digital and Marketing Activation Consultant
CONSULTING AND AUDITS
March 2022 - October 2022 (7 months)
Paris, France
Advised on special projects at a data-driven marketing company under Publicis Group, focusing on transforming marketing, data, CRM, and digital optimization tools for global clients.

Led the overhaul of the customer loyalty program for Les Cinémas Pathé Gaumont (LCPG) to redefine customer fidelity and engagement.

Project Specs:

- Conducted customized analysis, competitive benchmarking, and market landscape assessment

- Developed target client workshops and evaluated IT capabilities

- Assessed CRM solutions and created a new customer contact strategy

- Defined a roadmap for customer contact to maximize reach and retention in the French market
Customer Relationship Management (CRM) Customer Loyalty/ Retention Email marketing Benchmarking and Competitive Analysis Project Management