Basile Hamon

Scope: B2B - SaaS - Channels tech integration

• Coach two cross-functional teams (6 back-ends, 1front-end developer, 1 designer) in afully remote SaaS environment, specializing in vacation rental industry solutions and property & channel managementsoftware;

• Lead full API integration and maintenance with major OTAs (Airbnb, Booking.com, Expedia);

• Work directlywith OTA partners to co-build and launch newAPI features; fully confident using and testing APIs daily.

• Directthe development and integration ofAI and API products, includingfeatures like AI-driven rate rules optimisation, guest reviews and translations to enhance user experience and ensure user control;

• Pioneer product discovery processes, including user research, competitor analysis, and product vision definition;

• Initiated and drovethe integration ofboth GoogleVacation Rental and MarriottAPIs;

• Implemented and managed a strategic product roadmap, aligningwith corporate goals and collaborating closely with other squads and senior leadership, including the CEO, CTO, and COO;

• Spearheaded the creation of product processes for discovery, roadmap planning, and stakeholder communication, optimizing product management efficiency;

Scope: B2C - Purchase experience and SEO

• Led initiatives that increased payment process acceptance by 20%, contributing an additional €2M annually.

• Researched, created & released a brand new product (Thematic route);

• generated +70K€ per month

• increased avg order value by 50%

• increased the length of stay by 130%

• Implemented a regular AB test routine (2 AB tests a month min);

• performed up to 30 ABC tests (via flagship and google optimize)

• generated several positive and negative impacts (up to 25%, down to 20%)

• Generated with the data team several ABC tests to test new algorithms for our search;

• uplift of 2 points for the transition rate from search to our product page

• Worked on no-code products; created 2 websites to iterate and experiment faster via bubble

• Product management;

• Product discovery: created a club to invite customers, leads and run every 2 months at least, new research, mockup, and surveys…(400 members recruited)

• Implemented a QA strategy among the team (product & tech) before any release and reduced the backfire load following a prod release

• Coaching;

• Coached 2 product managers along with the CPO.

• Trained, guided and helped them to face any challenges, dealing with strategy, product vision and their day-to-day organisation

• Data & Analytics;

• Led and managed migration from Content Square to Google Analytics (tagging plan creation, datalayer parameters, GTM setup, integration with tech & dashboard creation)

• Led and coordinated a 5 persons team (Data & Tech) to migrate from GA UA to GA4

• Implemented and created tracking & alerting for sensitive steps like search, checkout, booking and payment;

Scope: B2B SaaS - help sellers to manage their catalog and push their sales

• Defined the Product vision and the roadmap at the squad level (Offer, Analytics, Sponsored Products);

• Gathered needs, took part in Sales appointments, organised user tests, benchmark competitions…;

• Designed projects in collaboration with the Design and Engineering teams;

• Followed the delivery (SCRUM), and ensured the quality with the help of QA;

• Prepared and followed releases (communication, product marketing, analytics...);

• Product management (User experience, daily management, product discovery & delivery);

• including product discovery, product delivery and sprint management.

• Analytics;

• Improved analytical instrumentation using "Amplitude" & "Metabase" to better understand our Sellers' behaviors;

• Continuously setting up dashboards and digging through behavioral data to discover new trends, pain points and opportunities;