Alex Langlitz

At Viptamin I played a key role in driving the company’s growth. I was responsible for the entire digital marketing strategy, including performance campaigns, analytics, and conversion optimization. In addition, I managed the recruiting processes and coordinated software development to improve internal systems and eCommerce performance. My work focused on building scalable structures, increasing revenue, and ensuring smooth cross-department collaboration.

Einrichtung und Pflege von digitalen Werbekampagnen. Mein Fokus lag darauf, skalierbare Strukturen für SEA aufzubauen, den Umsatz zu steigern und eine reibungslose Zusammenarbeit über alle Bereiche hinweg sicherzustellen.

I helped Dashboard 24 in the DACH region turn marketing into measurable, scalable growth. My focus is not on vanity metrics, but on the KPIs that truly drive enterprise value: CAC, LTV, contribution margin, ROAS, retention rate, and customer lifetime profitability.

With 17+ years in digital marketing and 6+ years in performance-driven leadership roles, I combine strategic thinking with hands-on execution. I build KPI frameworks that connect marketing, finance, and operations - transforming fragmented data into clear growth decisions.

My approach starts with clarity:

• Define North Star Metric

• Establish CAC–LTV logic

• Identify margin-based break-even points

• Build channel-level contribution transparency

• Align marketing spend with cash flow reality

For DACH companies, I understand the specifics of the market: high trust requirements, longer decision cycles, compliance sensitivity, and performance expectations across Germany, Austria, and Switzerland.