About Yoka
English
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German
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French
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Experience
- Amaya OraFounderHUMAN RESOURCESSeptember 2025 - Today (9 months)Paris, FranceFounder-led research and validation project focused on women navigating career transitions.Main responsibilities:•conducted 65+ qualitative user interviews•analyzed recurring decision patterns, blockers and unmet needs•translated research into positioning, segmentation and messaging recommendations•tested early value propositions and market hypotheses•built the first foundations of the product and go-to-market approachProject currently in incubation phase.
- Something NewFounderSeptember 2025 - Today (9 months)Paris, FranceWorking on:• • problem framing and market segmentation• • synthesis of 65+ qualitative user interviews• • identification of recurring decision failure patterns• • early data and AI hypotheses around decision intelligence
- Builders FactoryFounder start-up programJanuary 2026 - February 2026 (1 month)Paris, FranceWorked on:• • problem framing and market positioning• • user research and interview synthesis• • value proposition clarification and product scope definition• • trade-offs and core feature prioritization (0→1)• • early MVP framing and go-to-market hypotheses• • exposure to experienced founders, operators, and investors
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Education
- Master's degreeIDRAC Business School2007Master's degree
- Diplom BetriebswirtinDuale Hochschule Baden-Württemberg (DHBW) Mosbach2007Diplom Betriebswirtin