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Veda DhageVD

Veda Dhage

Product manager/owner, Consultant

€600/day
Amsterdam, NL
3-7 years

Average response time: 1 hour

About Veda

Experience in strategy and digital consulting with a demonstrated history of working in banking, high tech, non-profits, consumer goods and manufacturing sectors. I am focused on helping clients achieve a competitive advantage. I have a strong drive towards impact and change. Within the above sectors, I focus on advancing the commercial functions and go-to-market for my clients with topics like data-driven marketing, personalization, advanced analytics, transformation and strategy. Worked for clients across Europe, North America and Asia.
Well versed in Product Management and UX, I led Product teams to imagine high added value solutions on demonstrated problems, by combining user feedback and quantified data.

Curious, agile, emphatic and collaborative, today I want to put my skills to the benefit of your projects to develop products that are ever more engaging, efficient and differentiating from the competition.

My areas of intervention and other skills
1) Product Management
• Product strategy
• Roadmap and prioritization
• Identification of KPIs and definition of objectives (OKR)
• Dissemination of product culture and organization, mentoring
• Piloting discovery, delivery and growth

2)Design
• User research: observation, interviews, user tests, UX analytics, AB tests (persona, jobs to be done, experience maps)
• Design: ideation, evaluation, workflows, wireframes (design thinking, lean)

3)Tools
• Sketch, InVision, Zeplin
• Jira, Trello
• Google Analytics, Google Tag Manager
• AB Tasty, Google Optimize, Hotjar
• Notion, Slack
  • English

    Native or bilingual

  • French

    Basic

Remote only
Primarily works remotely

Experience

  • BNP Paribas
    Product Manager
    BANKING AND INSURANCE
    May 2019 - May 2021 (2 years and 1 month)
    Paris, France
    Develop product vision with stakeholders, define roadmaps and work on end-to-end product development and market strategy with a cross- functional team of developers, designers, and marketing managers.
    •Developed dashboard to analyze product performance and market trends across EU, identifying new business opportunities projecting a 1.3M increase in user base over next three years
    •Collaborated with 3rd party vendors to introduce prepaid card for long-term leasing clients, generating savings of 0.7M€/year and automating the billing process
    •Automated B2B client onboarding process by creating one click registration for B2B customers, reducing onboarding time from days to minutes and bounce rates from 46% to 4%
    •A/B tested a hassle-free maintenance service with partners, increasing engagement rates by 60%, and conversion translating to additional revenues of 1.8 €/year
    •Developed a lean insurance claims prototype that dropped abandonment rates by 54%, streamlining UX flow
    •Responsible for 3 product units and developing quarterly reports and product vision boards for the executive committee
  • Google
    Consultant
    TECH
    February 2019 - April 2019 (3 months)
    Paris, France
    Worked on the product and go to market strategy for YouTube Premium and Music’s launch in France
    •Increased activation rate YTM, a challenger in a competitive music streaming market leveraging YouTube as in app download channel, shifting to a freemium model, and generating brand affinity with promotional campaigns
    •Developed new product offerings, streamlined user interface and unique referral programs to drive up subscriptions
  • Konexio
    Consultant
    EDUCATION AND E-LEARNING
    July 2018 - September 2021 (3 years and 3 months)
    Paris, France
    • Designed business model, pitches, and market expansion strategies to monetize a fund-based platform, winning first place
    at the Google Impact Challenge, and EUSIC closing 200k € in funding
    • Developed and presented business proposals, signing Accenture their first partner, and generating profit of 56k€

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Education

  • Masters in Management
    ESSEC
    2020
  • Bachelors of Engineering
    Univeristy of Mumbai
    2014

Skill set

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