Thibault G.

INOKY, a traceability software provider for pharmaceutical labs, faced a critical challenge: outdated marketing, no structured sales process, and a lack of digital tools. As a Fractional CMO, I led the transformation from the ground up.

🔹 Built a Scalable Marketing & Sales Machine

Defined and implemented a comprehensive marketing strategy, aligning with the CEO’s vision.

Developed a Marketing Roadmap with clear objectives, tactics, and KPIs.

Conducted sales process audits to eliminate inefficiencies and increase conversions.

🔹 Implemented Modern Tools & Automation

Integrated HubSpot CRM to streamline lead management and follow-ups.

Automated outreach, email nurturing, and sales tracking for higher efficiency.

Designed a Conversion Matrix, prioritizing deals and optimizing close rates.

🔹 Upskilled the Team & Strengthened Execution

Conducted hands-on training cycles in outbound marketing, LinkedIn prospecting, and sales funnel design.

Enabled the junior marketing team to operate independently with stronger processes & frameworks.

✨ Results?

INOKY now operates a high-performing marketing & sales engine, moving from short-term tactics to a long-term growth strategy.

Aman Partners is a consulting firm specializing in telecom procurement.

Within the team, I am responsible for business development:

• Cold Calling & Appointment Setting

• Multichannel Campaigns

• Email Marketing

BeCause is an innovative platform dedicated to enhancing Corporate Social Responsibility (CSR) initiatives for companies. As a Marketing Consultant at BeCause, my role was to design a Go To Market Strategy for the product launch.

✅ We had to test :

• What is the best CTA ?

• What is the best ICP ?

• What is the best acquisition channel ?

In order to enter the Growth Stage.

✅ Responsibilities:

• Developed and implemented comprehensive marketing plans.

• Structure the Marketing Department My Approach :

• Conducted in-depth market analysis to identify key challenges and opportunities.

• Collaborated closely with internal teams to align marketing efforts with overall business objectives.

• Leveraged data-driven insights to optimize marketing campaigns and initiatives.

Through this structured approach, we aimed to position BeCause as a leader in the CSR space, fostering a culture of engagement and measurable impact within our client organizations.