Sylvain Delabre

As a member of the Digital/CRM Team, working with Prestige Brands & Markets in several regions (UK, EU, US, China...), I focus on strategic digital priorities for Coty through several kind of activities:

• definition, collection & reviews of KPI & Dashboards, focusing on Customers Data (recruitment, engagement, repetition), related Sales, and ROI

• preparation of steering committees

• follow-up & participation with

o BUILD activities related to major initiatives: building of new solutions, enablement of new features, rollout in several regions... with Core Model mindset when relevant,

o RUN activities: KPIs & business performance, operational improvements

on major initiatives, related to:

• Loyalty Programs, online-offline-omnichannel, local or worldwide

• Clienteling, with emphasis on first-party data & on one-to-one communications

• and more globally CRM, helped with a Customer 360° (and SCV) approach to ensure a holistic understanding of customers behaviors and preferences

all this in close collaboration with teams Digital Tech, Data, eCommerce DTC... and with specialized Partners.

Always keeping an eye on Data, I aim at operational efficiency & excellency, using my strong appetence (& experience) for Ecosystems, Architecture and Technology.

Inside Front-Office department, I'm please to mix with 2 major activities:

as a PMO, I participate in different transversal activities

* Design & Building of a process&tool allowing to manage projects portfolios (PPM/PfMP) for the all company; since, I regularly manage the update of the data with Project Managers, and I use that data as one of the way to feed a regular reporting for top management for the department

* Contrib to the definition then follow-up of the full budget (Run & Projects, Opex & Capex) of the department

* Management & setup of new contracts (relation with 3rd parties, Legal, Privacy Policy, Finance...) and related activities (platform to manage well email delivery from Marketing platforms...)

* Recommendation of a follow-up of Web Performance of Brands of LVMH P&C, building of a benchmark (Core Web Vitals) & a toolbox to help to identify opportunities; +direct management of 3 ecommerce websites

as a Delivery Manager, I managed projects like:

* Parfums Christian Dior: building & rollout of a tool to collect NPS feedbacks from omnichannel Customers (Retail & Digital) and to manage Customers’ satisfaction, worldwide

* Guerlain: backup of the DM in the deployment of the new ecommerce storefront in UK

* Loewe Perfumes (Madrid): building of the new ecommerce platform, based on Salesforce B2C Commerce (SFCC), then follow-up and improvement of the platform, with new rollouts (US, MX, XBorder) to allow to ship to 45 countries; and with new features in relation with CRM Team (NPS to collect & manage Customer satisfaction, web2case, FAQ, Cart Recovery...)

* Francis Kurkdjian (Paris): building of the new international ecommerce (SFCC) platform, in relation with CRM & Back-Office teams, to allow to ship 130 countries (cross-border)

* Stella McCartney Beauty (London): backup of the DM for a first deployment of the new ecommerce (SFCC) website, allowing to ship to 50 countries (US, UK, XBorder)

* Operational Management of the Digital Factory SMB

Responsable du Centre de Services - Equipe aujourd'hui de 30 ETP sur 2 sites (France et Maroc)

Après 3 ans de projet par les équipes SQLi, participation à la conclusion du Plan Digital 2016 et au nouveau plan stratégique 2017-2020.

Equipe montée de 10 ETP (2015) à 30 ETP (2018).

Participation en tant que ScrumMaster à 2 des projets du programme, avec notamment nouveaux apports dans l'application tels :

- Mise en place de la signature électronique

- Interconnexions aux S.I. d’agrégateurs/partenaires du marché

- Revue d’interfaces en Responsive

- Mise en place d’une brique Conformité / LCBFT

- réponse aux exigences PRIIPS

- Mise en place d'une brique de Devoir de Conseil avec Connaissance Client et Profilage Financier

Mais également

- MCO de l’application mise en production en 2013

- Finalisation du projet de migration de reprise du portefeuille d’une entité intégrée récemment dans le groupe

- Conduite d’un chantier d’amélioration des performances au regard des augmentations importantes de périmètres en cours et à venir

- Amélioration du niveau d’industrialisation avec l’introduction de Tests fonctionnels de Non Régression Automatisés avec Selenium

Transverse : Administration de la plateforme Jira - Confluence

Environnement de travail : Jira, Confluence, PIC Jenkins, Sonar