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Stephanie AzanSA

Stephanie Azan

sales & marketing strategy consumer goods

€1,200/day
Londres, GB
8-15 years

Average response time: 1 hour

About Stephanie

Very much appealed to competitive markets in challenging channels of distribution, I have been able to operate efficiently in various environments from family-owned companies to big corporations, from beauty to technology industries, from travel retail to retail to digital, from Asia to Europe. In each mission, I created sustainable impact in embarking inspired, motivated and determined teams towards delivering a unique & memorable omnichannel customer experience. From building new distribution channels, to structuring business units or turning subsidiaries around, creating impact has always been my core professional driver and the client satisfaction metric the main evidence-based trigger.
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Fluent

  • Chinese

    Fluent

Can work on-site
Londres (up to 50km)

Experience

  • Freelance
    Freelance Consultant
    FASHION AND COSMETICS
    February 2022 - Today (4 years and 4 months)
    London, UK
    Freelancing in consumer goods industries on brand management, road-to market, business development, omnichannel customer journeys and marketing digital strategies
    budget marketing Business development Customer Journey
  • BYREDO
    General Manager UK
    FASHION AND COSMETICS
    April 2021 - January 2022 (9 months)
    London, UK
    BYREDO is a European luxury house having the ambition to translate memories and emotions into products and experiences. Make the UK subsidiary profitable:
    • P&L optimisation: +56% YTD net sales increase, +40% LFL and EBITDA x2 within a year (closure of non profitable regional doors, offline KPIs improvement (AUS, CR), e-retail development).
    • Marketing: launch of makeup in key doors, ongoing OOH and online visibility to bring brand awareness and a seamless O+O customer experience.
    • Best practices learning: speed-to-market, negotiation skills, individual strategy per retailer's value proposition, e-retail strategy.
    Business plan P&L ecommerce retail
  • numberly (1000mercis Group)
    Digital Marketing Consultant
    TECH
    September 2020 - April 2021 (7 months)
    London, UK
    numberly is a CRM programmatic expert helping advertisers collect and activate their own, paid and earned data through innovative solutions (DMP, data onboarding, microsites, reactivation, etc.), through all digital channels (display, email, mobile, social media). We provide a multi-platform, multi device, multi-format (video, display) solution to meet your business goals.
    • oversee clients CRM strategies (acquisition and retention strategies) with a dedication to drive relevant, personalized dialogue at every customer touchpoint, always harnessing the power of customer data and driving business growth and intelligence.
    • best practices learning: agile organizational model and ways of working, the power of data whatever business model, consistent digital marketing strategy [owned, paid, earned]
    CRM digital marketing Customer Journey Data Management

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Education

  • Master of Science
    emlyon business school
    2007
    Master of Science - MS, Business Administration and Management, General
  • Master of Science
    emlyon business school
    2007
    Master of Science - MS, Business Administration and Management, General

Skill set

Categories