Sarah Ajari

- Assisting in driving marketing campaigns and digital projects through the conceptual and creative stages to technical development as well as managing final content preparation, content upload, briefings to markets. - Working with external and internal creative partners to develop digital concepts, wireframes, graphic design and copy - Providing support to regions and markets on digital matters, delivering relevant guidelines and toolboxes

- Involvement in online marketing, especially campaigns for the channels SEO, Social Media, Social Media Paid and Display. - Contribution in marketing analytics and preparation of analysis and reports for monitoring performance based on defined KPIs. - Collaboration in event marketing, especially in the strategic planning, implementation and coordination of international events.

-Analysis, preparation and interpretation of global image data in a competitive environment - Collaboration in the further development of the central image study - Development of product requirements for future Mercedes-Benz passenger cars from a brand perspective - Collaboration in the preparation of data from the current target group analysis -Analysis of brand, product and target group specifics as well as relevant market developments and trends - Supervision and coordination of smaller projects and preparation of presentations in German and English