About Samia
French
Native or bilingual
English
Native or bilingual
Spanish
Fluent
Experience
- HitchUX/UI DesignerJuly 2021 - Today (4 years and 11 months)Mexico City, CDMX, MexicoHitch is a SaaS Start-Up that utilizes AI to identify a company's talent needs while also improving the candidate's experience. Designed and continuously improved the experience of the product for clients, candidates and Hitch employees in a fast-paced work environment:- Defined a strategy and a UX plan to improve the product and improve our workflow processes (creation of a service blueprint and implementation of research methodologies and tools to ensure a more UX focused approach).- Redesigned the platform (benchmark, wireframes, UI for mobile, tablet and desktop) in collaboration with users and stakeholders.- Created a console for our admins to help easily contact candidates and track the application process (benchmark, user interviews, user flows, UI for desktop).- Redesigned the website (UI for mobile, tablet and desktop).- Built and updated the design system to improve the efficiency of our product design team.- Coordinated the product implementation with the developers.- Redesigned the new product after the pivot of Hitch (benchmark, user interviews, affinity map, card sorting, interactive prototypes).
- BNP PARIBASUX/UI DesignerJuly 2019 - January 2020 (6 months)Montreal, QC, CanadaWorked closely with stakeholders, product owners and developers in an Agile/Scrum workflow to design highly usable and visually compelling web applications for teams spanning Finance, Procurement and HR:- Identified and translated business requirements and user needs to create user-friendly and maximum value solutions: conducted user interviews and card sorting workshops, delivered user flows, wireframes and mock ups to create or to improve internal web applications. Tools used: Klaxoon, Figma and Sketch.- Created and delivered an application in a 3 day deadline with PandaSuite for BNP Paribas Career Fairs: worked on the content and UI Design.- Worked on the branding and marketing materials for the Innovation, Design and Coding ERGs (Employees Resources Groups): creation of logos, banners, infographics, posters to promote the ERGs, using Adobe Illustrator and Figma.- Organized and led employee education sessions on design (50 attendees in each session).
- BNP PARIBASDigital Communications AnalystJanuary 2018 - June 2019 (1 year and 5 months)New York, NY, USA- Responsible for the migration of the U.S website (around 50 pages & 13,000 unique visitors) and the intranet (more than 350 pages & around 4,000 users) in coordination with stakeholders, users and the central Communications team.- Increased engagement of U.S. staff by improving the layout and design of internal communications (Created articles, emails and newsletter templates, infographics and posters).- Development and implementation of internal activation and engagement campaigns.- Content creation and administration for the regional intranet and U.S. website, including intranet training for employees across the Americas.- Monitoring and reporting of key metrics of internal and external platforms.- Creation and implementation of a podcast for U.S. staff to promote the Bank's initiatives.- Video content production and assistance with logistics, interviews and post production.- Developing and distributing business-critical emails for broad staff audiences across the Americas and U.S., including weekly U.S. newsletter.
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Education
- UX DesignGENERAL ASSEMBLYUX Design
- MBA Strategic Planning, Digital Strategies and Brand Content Sup de Pub Paris (INSEEC)Sup de Pub - Groupe INSEEC2016MBA Strategic Planning, Digital Strategies and Brand Content Sup de Pub Paris (INSEEC)