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Rawdah KhoodoruthRK

Rawdah Khoodoruth

Operations Expert | Startups, E-commerce | 0-1|

€600/day
Paris, FR
8-15 years

Average response time: 1 hour

About Rawdah

Founders and CEOs bring me in when their operations can't keep up with their growth. Over 12 years across marketplaces, fintech, and cross-border e-commerce at Cdiscount, Octopia, Anka, and ComAve I have built the operational foundations that let companies scale without breaking: processes, governance, team structures, payment flows, and compliance frameworks across Europe and Africa.
My specialty is turning chaotic or undefined environments into clean, scalable systems and fast. I work hands-on alongside leadership, align cross-functional teams, and deliver measurable results within weeks, not quarters.
If you are scaling a marketplace, launching in a new market, or your ops are holding back your growth, let's talk.

What I deliver ?

Build and Scale Operations
I set up the operational backbone companies need to grow: processes, workflows, SOPs, governance, and team structures from scratch or from chaos. I have done this across marketplaces, fintech platforms, and cross-border e-commerce, including payment flows, KYB/KYC, AML, and compliance frameworks (VAT, IOSS, EORI, DAC7)

Lead and Structure Teams
I build and manage Ops, Support, and cross-functional teams that actually perform. That means clear roles, rituals, KPIs, and managers who deliver , not just org charts

Run Complex Projects
Multi-country rollouts, system integrations (Stripe, DHL, Mirakl, Octopia), process automation, partner onboarding, I own execution end to end and make sure it sticks.

Chief of Staff / Fractional COO
I work alongside founders and C-levels to turn strategic priorities into operational reality: OKRs, governance, board materials, and the day-to-day decisions that keep the company moving.

Typical missions
Operational audit & redesign
0→1 setup
Fintech workflow design
Team structuring
EU & Africa expansion
Fractional COO
SLA & CX improvement
  • English

    Native or bilingual

  • French

    Native or bilingual

Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Toulouse (up to 50km)

Experience

  • ComAve
    Head of Operations (FR/NL/IT)
    RETAIL (LARGE RETAILERS)
    December 2024 - October 2025 (10 months)
    At ComAve, I led the design and implementation of the company’s full operational framework as they prepared to launch and scale a multi-vertical super-app across Europe. My mission focused on building a scalable, compliant, and efficient foundation capable of supporting Retail, Hospitality, Travel, Gaming, and Financial Services within one ecosystem.

    Key contributions
    • Designed the end-to-end operational architecture, including seller onboarding, customer journey, post-sale flows, and cross-team processes
    • Structured and aligned cross-functional work between Tech, Finance, Legal, Support, and Product to secure operational readiness
    • Built and implemented all compliance and regulatory processes (VAT, EORI, IOSS, DAC7, Omnibus) for EU and global expansion
    • Directed integrations with strategic partners such as Octopia, Stripe and Transiteo
    • Built the Risk and Mitigation processes
    • Created frameworks and SOPs to support fast international expansion (France, Italy, Spain, the Netherlands, UK)
    • Reduced onboarding time and operational friction through process and anticipating optimisation and automation
    • Delivered operational KPIs, dashboards, and governance tools to be used by leadership for strategic decision-making
    International Expansion Operations Strategy Process Optimization and Automation Cross-Border Operations
  • ANKA
    Director of Operations (Sub -Saharan Africa)
    January 2020 - December 2024 (4 years and 11 months)
    At ANKA, I was brought in to strengthen and restructure the company’s operational ecosystem across the Sub-Saharan Africa. My mission focused on improving customer performance, reducing churn, implementing scalable processes, integrating new payment and shipping partners, aligning operations with the company’s growth objectives.

    Key contributions:
    • Rebuilt the operational structure across Support, Engagement, and Services, ensuring clarity, accountability, and measurable performance.
    • Designed and executed strategic programs that increased customer performance and generated €100K+ in additional recurring monthly revenue.
    • Reduced churn across customer tiers to below 5% YoY through improved processes, service consistency, and lifecycle strategies.
    • Implemented a full fraud assessment and risk-mitigation framework, maintaining exposure below 1% of transactions.
    • Streamlined and automated workflows in collaboration with Product & Tech, improving SLA adherence and reducing response times by 40%.
    • Created KPIs, dashboards, and reporting frameworks used by leadership to drive operational and strategic decisions.
    • Strengthened collaboration with logistics and payment partners to enhance cross-border service reliability.

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Education

  • Professional Degree in Logistics & Transport Management
    IUT BORDEAUX
    2011

Skill set

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