About Rawdah
English
Native or bilingual
French
Native or bilingual
Experience
- ComAveHead of Operations (FR/NL/IT)RETAIL (LARGE RETAILERS)December 2024 - October 2025 (10 months)At ComAve, I led the design and implementation of the company’s full operational framework as they prepared to launch and scale a multi-vertical super-app across Europe. My mission focused on building a scalable, compliant, and efficient foundation capable of supporting Retail, Hospitality, Travel, Gaming, and Financial Services within one ecosystem.Key contributions
- Designed the end-to-end operational architecture, including seller onboarding, customer journey, post-sale flows, and cross-team processes
- Structured and aligned cross-functional work between Tech, Finance, Legal, Support, and Product to secure operational readiness
- Built and implemented all compliance and regulatory processes (VAT, EORI, IOSS, DAC7, Omnibus) for EU and global expansion
- Directed integrations with strategic partners such as Octopia, Stripe and Transiteo
- Built the Risk and Mitigation processes
- Created frameworks and SOPs to support fast international expansion (France, Italy, Spain, the Netherlands, UK)
- Reduced onboarding time and operational friction through process and anticipating optimisation and automation
- Delivered operational KPIs, dashboards, and governance tools to be used by leadership for strategic decision-making
- ANKADirector of Operations (Sub -Saharan Africa)January 2020 - December 2024 (4 years and 11 months)At ANKA, I was brought in to strengthen and restructure the company’s operational ecosystem across the Sub-Saharan Africa. My mission focused on improving customer performance, reducing churn, implementing scalable processes, integrating new payment and shipping partners, aligning operations with the company’s growth objectives.Key contributions:
- Rebuilt the operational structure across Support, Engagement, and Services, ensuring clarity, accountability, and measurable performance.
- Designed and executed strategic programs that increased customer performance and generated €100K+ in additional recurring monthly revenue.
- Reduced churn across customer tiers to below 5% YoY through improved processes, service consistency, and lifecycle strategies.
- Implemented a full fraud assessment and risk-mitigation framework, maintaining exposure below 1% of transactions.
- Streamlined and automated workflows in collaboration with Product & Tech, improving SLA adherence and reducing response times by 40%.
- Created KPIs, dashboards, and reporting frameworks used by leadership to drive operational and strategic decisions.
- Strengthened collaboration with logistics and payment partners to enhance cross-border service reliability.
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Education
- Professional Degree in Logistics & Transport ManagementIUT BORDEAUX2011