Priscaël Tovolahy-Gauvin

✔️ Health Supplements market

✔️ Ecommerce & Physical retail

✔️ NG Nutrition is a branch of N4Brands.

✔️ BtoC & BtoB

Report directly to CEO with accountability for all marketing plans/programs, sales strategies, partnership development, and customer service/retention | Leading strategy and opportunity identification, insight and concept development, winning formulas, packaging, creative and communications development and launch planning | Working on the full marketing mix from concept to brand launch | Managing a 2.5M€ marketing budget | Leading an internal marketing team of 8.

Key results include :

✔️ Successfully led the launch of NG Nutrition on the French Market.

✔️ Launching NG Nutrition into retail including drugstores and specialised retailers.

✔️ Track record of revenue growth and customer base through different channels.

✔️ Significant increase in lead quality which led to massive increases in revenue.

✔️ Successfully launched a 4 months TV campaign.

✔️ Designed and implemented digital and social media strategies with a focus on inbound marketing, consumer retention, SEM, affiliate marketing, re targeting and display marketing.

✔️ Building a brand and team from scratch.

✔️ Managed media relations and served as brand spokesperson

At NG Nutrition, I help tell the stories of how we can empower your extraordinary health by taking an action as simple as eating delicious food. NG Nutrition was born in 2020 from the vision of innovative founders Claire Louis and Stéphane Viscuso.

We're reinventing what it means to fuel your mind and body. We believe that the right nutrients can help you tap into your potential and feel your best every day. We create products that fuel your path to greatness. We never compromise. Neither with the quality nor in the production process. That's why every one of our products is its own promise of quality. Best ingredients processed sustainably to maintain the nutritional value.

✔️ Developing go-to-market strategy to successfully launch new brands.

✔️ Establishing multi-media campaigns achieving maximum exposure for launched brands.

✔️ Implementing proformas and event recaps to analyze profitability.

✔️ Creating competitive positioning strategy and communications plan.

✔️ Developing a series of integrated marketing programs for launched brands.

✔️ Creating corporate branding standards and comprehensive positioning messages.

6 brands launched :

✔️ Toolfitness® : Next day delivery on fitness equipment including treadmills, exercise bikes, cross trainers, rowing machines, dumbbells, weights and more.

✔️AM Nutrition® : Passionate about sports nutrition, we innovate, formulate & create pure and natural products to help you achieve your fitness goals.

✔️ BeNN Nutrition® : Functional and clean nutrition for CrossFit® athletes.

✔️ NG Nutrition® : Wholefood based vitamins and supplements for happier and healthier lives.

✔️ TWENTY D.C® : New generation collagen supplements that use patented technology - making a real difference to the way you both look and feel.

✔️ Train Sweat Eat® : Clean vitamins and supplements brand founded by lifestyle and fitness influenceur Sissy Mua.

✔️ Health Supplements and sports nutrition market

✔️ Ecommerce & Physical retail

✔️ FitnessBoutique is branch of N4Brands.

✔️BtoC

Reported directly to CEO with accountability for all marketing plans/programs, sales strategies, partnership development, and customer service/retention | Managed a 3M€ marketing budget and led an internal marketing team of 10 | Organization and coordination across interdisciplinary teams including Marketing, Retail Operations and Buying Team | Provided leadership and best practice to an ever-growing marketing structure | Collaboration with HR team to empower company culture.

Key results include :

✔️ Proven results and growth for more than 12 months now on all channels.

✔️ Introduction of new products and brands to the market.

✔️ Designed and implemented customer experience, digital and social media strategies with a focus on inbound marketing and consumer retention.

✔️ Developed and implemented a successful KOL relations programs

✔️ Developed and executed marketing plans/ campaigns for 110 FitnessBoutique stores.

✔️ Managed media relations and served as brand spokesperson

✔️ Leverage viral marketing tools and channels such as YouTube, Instagram, influence marketing and cause marketing to generate buzz, increase loyalty and reduce marketing cost.

We're Europe's leading sports nutrition and home fitness brand delivering a range of premium products across the globe. N4Brands is one of the most trusted and recognized brands in the industry.