Description

HEC Grande Ecole (2015-2019), consultante en stratégie digitale et marketing, cheffe de projet.

J'accompagne des entreprises dans l'implémentation de leur roadmap stratégique. Je fais de la gestion de projet et coordonne des experts sur des sujets de branding, communication, expérience client, parcours utilisateur, CRM.

Je suis spécialisée dans les secteurs du Luxe, Retail, Hôtellerie, Artisanat & Bien-être.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Italian
Conversational

Workplace preferences

Remote only

Primarily works remotely

Freelance
Strategy Consultant & Project Manager
CONSULTING AND AUDITS
March 2021 - Today (5 years and 3 months)
• Brand identity and advertising campaign | Wellness and hospitality
• Product manager for website UX revamp | Luxury fragrance
• Innovation and event strategy | Retail real estate
• Brand strategy & marketing operations | Sustainable real estate development
• Customer database assessment | Luxury fragrance
• Consumer trends | Mobility
Gestion de projet Analyse de données Audit UX Stratégie de communication Communication 360° Identité visuelle User Experience Design Etude de marché
Singulier
Digital Strategy Consultant
CONSULTING AND AUDITS
September 2019 - October 2020 (1 year and 1 month)
Paris, France
• Built CRM strategy of a hospitality player and managed team for implementation of use cases
• Assessed online art market and competitive positioning of targeted firm as part of a due diligence
• Led business performance review of digital marketing player to prepare equity investment
• Mapped out growth opportunities through digitalisation on the healthcare market
CRM Email marketing Etude de marché Benchmark
AXA Climate
External Consultant
BANKING AND INSURANCE
February 2019 - March 2019 (1 month)
Paris, France
Exploratory study related to air pollution in urban areas for the purpose of a product/service launch:
• Assessment of stakeholders' needs and pain points
• Overview of current initiatives (public policies, startups, etc.)
• Scope definition for the service provider
• Product mockup
Etude de besoin Etude de marché Prototype