Nicole Rasola

In my role at Sage I am covering multiple aspects of the UX discipline. From user research to UX strategy, UX coaching and project leadership.

About Research:

My focus has been on cultivating robust research panels and orchestrating the continuous evaluation of products through strategic generative research and evaluative studies. Continuous insights is my key for getting research aligned with agile product development.

Coaching and leadership:

As senior member of the team, one of the aspect that I enjoy the most in my role is to coach and mentor UX designers and researchers, striving to elevate their capabilities and foster a collaborative environment. During transitional periods, I have led teams, ensuring seamless operations and unwavering dedication to project success.

UX Strategy:

With limited time and resources I have learned how to choose my battles. I used specific criteria to suggest the right distribution of our resources and the most adapted UX path and research methodology, making sure the UX team could deliver the best value in a timeframe aligned with product ambitions.

It's my passion to harness insights and translate them into tangible improvements, ultimately enhancing product design and user satisfaction.

As User Researcher I have been conducting and

exploring the behaviours and motivations of Aloglia's

users through qualitative research methods.

Responsibilities:

Define, plan, and execute impactful research on

multiple aspects of Algolia’s products and experiences

throughout different stages of the product life cycle.

Work in an embedded team targeting Merchandisers to

define research methodologies according to needs,

goals, and success metrics of the specific project.

Deepen and keep up-to-date Algolia’s knowledge base

on search UX and best practices.

Act as a user's advocate and build empathy across

Algolia

My mission: Breaking down the complexity of the product to reach out to the new crypto audience. At Ledger, I was in charge of managing consumer's research and UX studies with the objective to find new business opportunities and improve the consumer experience with our brand and products. I have partnered with diverse teams, from marketing to product and design to deliver insights that helped develop ads strategy, messaging, UX product strategy and the brand website experience. Expertise:

- Build the strategy and roadmap of the UX research for the product, the e commerce website and marketing, making sure it is in line with and all teams roadmaps. Adapt it with agility following priorities changes and other business needs.

- Conceive the recruitment and rewarding strategy for each study to find the targeted audience in short time

- Build the research guidelines and adapt it following the type of audience

- Gathering and analysis of results in structured files. Creation of a knowledge base accessible to other stakeholders.

- Results presentation to the top management with recommendations to improve the user experience with our products.

- Follow ups of the recommendations to make sure the improvements are successfully implemented. In my experience I have used different type of qualitative and quantitive methodologies, such as: User interviews Focus groups Surveys Usability Test Information architecture (tree testing, card sorting) Personas User flow Customer Journey Emotional journey map