Description

Digital Project Manager and Product Owner, I help large accounts and scale-ups deliver their CRM, Data and Customer Experience projects in international, multi-country environments.

What I do for my clients:

- End-to-end project and rollout management, from scoping to go-live: planning, governance, steering committees, UAT, hypercare and change management.

- Customer journey & CRM: designing and activating customer journeys, segmentation, data quality and customer data lifecycle on CRM and marketing platforms (Adobe Campaign, Salesforce, HubSpot).

- Coordinating business, IT and data teams in French, English and Spanish.

Selected results:

- Rolled out a B2C website across 20+ international markets at DS Automobiles (Stellantis): +15% traffic, -10% bounce rate.

- Customer journey strategy at Le Groupe La Poste: +5% customer retention.

Certified Product Owner (Scrum.org) and trained in Generative AI (Databricks), I combine product vision, rigorous execution and a data-driven mindset. Available on-site (Paris) or remote.

Industry field of expertise

Languages

English
Fluent
Spanish
Conversational
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km)

Freelance
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- Audit processes and rank automations by ROI
- Design and ship custom agents, plugged straight into the CRM and tools
- Train teams so the tools actually get used
- Keep it running: monitoring, prompt tuning, model upgrades
Stack: Claude, GPT, Gemini, LangGraph, n8n, Make, Supabase, HubSpot
CRM Salesforce Prompt engineering Workflow automation
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October 2024 - October 2025 (1 year)
Optimized revenue for bed & breakfasts and small hotels through strategic pricing and inventory management. Analyzed market trends and competitor strategies to adjust pricing models, and used data analytics to forecast demand.
- Developed dynamic pricing strategies, increasing occupancy by 15%.
- Conducted market analyses to identify revenue growth opportunities.
- Coordinated targeted marketing campaigns, boosting bookings by 20%.
- Implemented inventory management to optimize room allocation and reduce overbooking.
- Provided financial reports to stakeholders on key performance metrics.
Revenue Management Pricing
Stellantis
Customer Experience Manager/Digital Project Manager
AUTOMOBILE
September 2022 - October 2024 (2 years and 1 month)
Madrid, Spain
Assignment at DS Automobiles (Stellantis) as Project Manager/Product Owner

Stellantis is a global automotive company that focuses on delivering innovative and sustainable mobility solutions. As a Digital Customer Experience Manager/Project Manager, I have been responsible for enhancing the online customer journey for the brand's B2C segment.

Supervised the development and deployment of a new B2C website, successfully branching into over 20 international markets, including FR, UK, ES, DE, IT, HU, AR, TR, JP, and KR.
Oversaw technical improvements on the site by prioritizing development requests, managing user stories, and swiftly resolving any performance anomalies.
Collaborated closely with UX designers to implement responsive design features, which contributed to a 10% reduction in bounce rates.
Achieved a remarkable 15% increase in website traffic within the first quarter following the website's launch.
Managed the content publication for multiple B2C sites, ensuring a consistent brand message across various platforms.

The position involved working within a dynamic international framework, utilizing tools such as Adobe Experience Manager, WordPress, and Jira to facilitate projects.

Technical Environment: Adobe Experience Manager, Jira
Gestion de projet agile Atlassian JIRA Project Management (PMO) Chef de projet MOA Business Analyst