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Mehdi AroussiMA

Mehdi Aroussi

Digital Transformation Consultant : Programmatic,

€800/day
Paris, FR
0-2 years

Average response time: 1 hour

About Mehdi

Passionate about digital transformation and innovation, I help media and tech organizations bridge the gap between operations, data, and strategy. With over 20 years of experience across Europe in Advertising, Programmatic, DOOH, Digital Audio and CTV, I specialize in helping companies scale their digital ecosystems, drive change, and enhance customer experience.
  • French

    Native or bilingual

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Azerion
    Senior Director, Global Partnerships
    PRESS AND MEDIA
    September 2023 - May 2025 (1 year and 8 months)
    Paris, France
    Responsible for strategic partnerships across the group’s demand-side and buying-side products, including partner evaluation, onboarding, and implementation. Also leading the adoption and promotion of new distribution media to internal and external stakeholders.
    Growth Strategy Strategic Partnerships
  • HAWK
    VP partnerships & Customer Success
    PRESS AND MEDIA
    January 2020 - July 2023 (3 years and 6 months)
    Paris, France
    Development of pro table partnerships with media owners and data partnersW
    • (orking with demand to leverage supply-side insights and support operational
    excellence
    • Supply consultant in advertiser and agency meetings, level business reviewsW
    • Creation and development of a global customer success team to develop the
    value and the income of our existing strategic customers )upsellB
    • Managing a team of publishers and customer success managersW
    Business development Team Leadership Customer Success Management
  • TabMo
    Publisher Director EMEA
    PRESS AND MEDIA
    September 2016 - July 2020 (3 years and 10 months)
    Paris, France
    Manage the relationship with the SSPs and prioritize Qawk DSP integrations for
    all devices )DOOQ, Digital Audio, OTT-CTV, In-gamingBW
    • Identify new publishers by country and develop a regional on-boarding strategy
    • Administer 41Rs, provide monthly reports, and regularly travel to meet with top
    publishers in EMEA regions
    • Oversee all press releases with premium publishers and strategic SSPs.
    relationships Integration

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Education

  • Certificat Transformation Digitale
    ESCP Business School
    2024
    Certificat en Transformation Digitale
  • Bachelor of Arts-Project Manager / Tourism
    Conservatoire National des Arts et Metiers
    2014
    Bachelor of Arts-Project Manager / Tourism

Skill set

Categories