About Mehdi
Passionate about digital transformation and innovation, I help media and tech organizations bridge the gap between operations, data, and strategy. With over 20 years of experience across Europe in Advertising, Programmatic, DOOH, Digital Audio and CTV, I specialize in helping companies scale their digital ecosystems, drive change, and enhance customer experience.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- AzerionSenior Director, Global PartnershipsPRESS AND MEDIASeptember 2023 - May 2025 (1 year and 8 months)Paris, FranceResponsible for strategic partnerships across the group’s demand-side and buying-side products, including partner evaluation, onboarding, and implementation. Also leading the adoption and promotion of new distribution media to internal and external stakeholders.
- HAWKVP partnerships & Customer SuccessPRESS AND MEDIAJanuary 2020 - July 2023 (3 years and 6 months)Paris, FranceDevelopment of pro table partnerships with media owners and data partnersW• (orking with demand to leverage supply-side insights and support operationalexcellence• Supply consultant in advertiser and agency meetings, level business reviewsW• Creation and development of a global customer success team to develop thevalue and the income of our existing strategic customers )upsellB• Managing a team of publishers and customer success managersW
- TabMoPublisher Director EMEAPRESS AND MEDIASeptember 2016 - July 2020 (3 years and 10 months)Paris, FranceManage the relationship with the SSPs and prioritize Qawk DSP integrations forall devices )DOOQ, Digital Audio, OTT-CTV, In-gamingBW• Identify new publishers by country and develop a regional on-boarding strategy• Administer 41Rs, provide monthly reports, and regularly travel to meet with toppublishers in EMEA regions• Oversee all press releases with premium publishers and strategic SSPs.
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Education
- Certificat Transformation DigitaleESCP Business School2024Certificat en Transformation Digitale
- Bachelor of Arts-Project Manager / TourismConservatoire National des Arts et Metiers2014Bachelor of Arts-Project Manager / Tourism