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Mathilde AvenatiMA

Mathilde Avenati

Chief Marketing Officer - Part time

€1,000/day
Paris, FR
15+ years

Average response time: 1 hour

About Mathilde

🌱 Brand & Com Director in a second-hand start-up

🫰🏻 Co-fonder of the marketing club @futur proche

🥇 Winner of the pitch marathon of the unmissable event for entrepreneurs Go Entrepreneurs 2023(Sport Health category)

📍Professional in marketing and communication for nearly 15 years, I am passionate about communication, branding, digital strategies, content marketing, copywriting, project and team management, and transmission of my experience.

🚀 10 years in advertising agency, entrepreneur, entrepreneurs' coach, Chief Marketing Officer in B2B and B2C startups and speaker in Business School, I have a good knowledge of the start-ups environment, luxury, health, fashion and food.
Participating in bringing projects to light and transforming them into success is what inspires me every day.

🦄 I enthusiastically dedicate myself to become a better person and professional every day, and to drag my collaborators in this wave.
  • English

    Fluent

  • French

    Native or bilingual

  • Spanish

    Conversational

Can work on-site
Paris (up to 50km), Paris (up to 20km)

Experience

  • futur proche
    Co-Founder
    CONSULTING AND AUDITS
    November 2023 - Today (2 years and 7 months)
    Futur proche est la communauté Marketing / Comm pour C-levels et Managers. Nous réfléchissons et créons ensemble.
    𝗳𝘂𝘁𝘂𝗿 𝗽𝗿𝗼𝗰𝗵𝗲 est le club parisien online et offline, dédié au présent et au futur de nos métiers, pour les responsables marketing / comm, de tous horizons, salarié ou indépendant.
    Nous souhaitons :
    📍Proposer des moments d’échanges détendus et réguliers
    📍 Réconcilier data, créativité, stratégie et tech
    📍Faire grandir ses membres, collectivement et individuellement
    📍Créer de l’intelligence collective, autour d'évènements pro
    ✅ À qui s'adresse futur proche ?
    Ce club est fait pour vous si vous êtes :
    - CMO, Head of Marketing / Comm, VP Marketing
    - ou encore Head of Branding, Dir Com...
    - Plus généralement : responsable market et/ou com de toutes sortes,
    - freelance ou salarié, de Paris et ses alentours
  • OMAJ
    Brand & Communication Director
    FASHION AND COSMETICS
    July 2023 - July 2024 (1 year and 1 month)
    Paris, France
    Stratégie de marque (plateforme et identité de marque, ton of voice, implémentation)
    Notoriété (partenariats, PR, influence...)
    Brand content (emailing, réseaux sociaux, campagnes de communication, campagne de financement participatif)
    Création de communauté
    Partenariats
    Management (équipes content, créa)
    Membre du Codir
  • HYPEREDGE Instruments
    Chief Marketing Officer (B2B)
    MEDICAL
    October 2020 - Today (5 years and 7 months)
    Paris, France
    💡 Have you ever measured your taste? Yet, taste disorders may be indicative of underlying pathology & have impact on life.

    🩺 Our device responds to the unmet need for a robust method to assess taste sensitivity. This will help doctors make reliable decisions in disease prevention, diagnosis and patient monitoring.

    🚀 By using cutting-edge technology in IoT medical devices and machine learning, this breakthrough innovation has the potential to revolutionize the healthcare sector by providing a new parameter to simplify the process of disease diagnosis & improve patient monitoring.💡 Have you ever measured your taste? Yet, taste disorders may be indicative of underlying pathology & have impact on life. 🩺 Our device responds to the unmet need for a robust method to assess taste sensitivity. This will help doctors make reliable decisions in disease prevention, diagnosis and patient monitoring. 🚀 By using cutting-edge technology in IoT medical devices and machine learning, this breakthrough innovation has the potential to revolutionize the healthcare sector by providing a new parameter to simplify the process of disease diagnosis & improve patient monitoring.
    Compétences : Branding · Marketing BtoB · Stratégie marketing BtoB · Marketing de contenu
    Branding & Identity Marketing Marketing de contenu Stratégie de communication

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Education

  • Mastère Spécialisé : Intelligence Marketing
    HEC Paris
    2009
  • Master 2 Biologie, Nutrition et Sécurité des aliments
    Paris 6 - Université Pierre & Marie Curie
    2007

Certifications

  • European Advertising Certificate
    European Association of Communication Agencies
    2013

Skill set (27)

Categories