About Mathieu
Bonjour et bienvenue sur mon profil !
Je suis Mathieu, véritable expert et couteau suisse marketing.
J'ai eu la chance de travailler dans des entreprises de toutes tailles (de la startup early stage aux grands groupes du CAC 40) et dans différents secteurs d'activités (Mobilité, automobile, Banque/assurance, HR, etc.)
Ma vraie passion est la mise en place de stratégie Marketing Digital afin de scaler le Business des entreprises (B2C & B2B).
Plus globalement, je vous accompagne sur tous vos projets marketing :
- Stratégie d'acquisition (Google, Facebook, ...)
- Inbound Marketing B2B
- Amélioration des sites web (contenu, landing pages, etc.)
- CRM & stratégie d'engagement client
- Mise en place de partenariats
- Réseaux Sociaux B1C & B2B
- Data & analytics (reporting, gestion de P&L, etc.)
N'hésitez pas à consulter mon profil CV pour consulter toutes mes expériences.
Quelque soit votre projet ou la taille de votre entreprise, n'hésitez pas à me contacter, je vous recontacte rapidement.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 50km)
Experience
- BrigadVP MarketingHUMAN RESOURCESJanuary 2023 - Today (3 years and 5 months)Bd Périphérique, Paris, FranceBuilding and leading a high-performing team of 8 Marketing specialists.✓ Driving business growth and expansion on both sides of the platform.✓ Accelerating recruitment campaigns and attracting top talent.✓ Increasing user lifetime value and enhancing customer engagement.✓ Developing community strategies for brand loyalty and advocacy.✓ Implementing successful B2B inbound strategies.✓ Executing accelerated SEO strategies for increased visibility.
- ZEWAYChief Marketing OfficerTRANSPORTATIONJanuary 2022 - January 2022Paris, FranceManaged a team of 2 people focused on driving business growth and achieving strategic objectives.✓ Implemented and managed successful lead generation campaigns to boost sales and increase customer acquisition.✓ Enhanced website performance by implementing tracking mechanisms and utilizing a reporting suite to provide actionable insights for informed decision making.✓ Led the development and execution of product launch plans, ensuring successful market entry and maximizing product visibility.✓ Created and reinforced brand identity through impactful awareness campaigns and targeted events, effectively engaging the target audience.Achievements:► Tripled the number of leads compared to the previous year, driving substantial business growth.► Implemented a comprehensive reporting suite on Data Studio, enabling data driven decision-making and performance tracking.► Participated in five major events, significantly expanding brand presence and fostering valuable industry connections.
- CARREFOURBusiness Manager - Car rentalRETAIL (LARGE RETAILERS)January 2021 - December 2021 (1 year)91300 Massy, FranceLeading a 6 people team in charge of developing car rental business in a 870 branches network inside Carrefour Group environment.✓ 15% of revenue growth YoY by straightening out underperforming stores✓ +3 pts NPS customer satisfaction improvement by digitalizing the customer journey✓ 5 branches equipped with electric vehiclesAchievements► Car Rental business growth YTD ==> +17% vs 2019 / +2.5 NPS Score YoY
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Education
- Master of BusinessMBA ESG2010Master of Business Administration (M.B.A.), Digital and Ebusiness
- Bachelor of BusinessESSEC Business School2009Bachelor's Degree, Marketing, Ebusiness,