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Marie Chenailler

Ecommerce & Digital Marketing Director

Can work in or around Versailles, Paris

  • 48.8046
  • 2.1342
Propose a project The project will begin once you accept Marie's quote.
Propose a project The project will begin once you accept Marie's quote.

Location and workplace preferences

Location
Versailles, France
Can work onsite in your office in
  • around Versailles and 50km
  • Around Paris and 40km

Preferences

Business sector
  • Banking & Insurance
  • Biotech
  • Film & AV
  • Retail (Small Business)
  • Culture
+16 autres

Verifications

Freelancer code of conduct signed
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Verified email

Languages

Categories

Skills (48)

Marie in a few words

Forte d'une experience de plus de 15 ans en e-commerce et marketing multi-canal, je vous assiste dans vos missions marketing et digitales en marché local ou à l'international.
Mes domaines de compétences s'appliquent particulièrement aux secteurs retail (fashion principalement), mais également luxe, tourisme et services.
Consultante bilingue basée à Versailles (France), je peux me déplacer très facilement sur Paris et ponctuellement sur Londres. Je suis ouverte aux missions ponctuelles comme pour un accompagnement de long terme.

Très flexible, je peux vous accompagner dans votre transformation digitale au niveau stratégique comme opérationnel. Je conçois votre stratégie multi-canale, basée sur une analyse de votre client (customer centrix mainly) pour augmenter le traffic sur votre site ou vos magasins, optimiser la conversion et améliorer la rentabilité par canal de communications.
J'execute et/ou accompagne vos équipes dans le déploiement des stratégies que j'aurais élaborées en matière de CRM (plus de 20 d'expertise sur différentes plateformes et gestion des bases de données clients + expert GRPD), PPC (certification Adwords), Social Paid (je peux mettre en place, gérer et optimiser toutes vos campagnes sur Facebook, Instagram, LinkedIn, Youtube...), SEO (best practices et recommendation de base, travail sur les keywords et le contenu), Affiliates platform...

J'ai une approche résolument analytique et basée sur le test and learn. Je mets en place le tracking et le monitoring de vos campagnes et crée vos reportings sur Excel, DataStudio ou autre plateforme d'analyse.
Mon principal atout est ma vision globale du marketing reposant sur mes capacités d'analyses de votre business.
J'ai une forte expertise en CRM (gestion des BDD, re-plateforming, triggered communications, optimisation de la LTV clients, segmentation, programme de fidélité, parrainage...) et en PPC.

Experience

MAVEN DIGITAL MARKETING LTD

Digital Marketing and Ecommerce expert  - As a freelancer

London, England, United Kingdom

June 2020 - Today (2 years and 4 months)

Seraphine

Multichannel Marketing Director

London, United Kingdom

June 2018 - May 2020 (1 year and 11 months)

Leading e-commerce, online and offline marketing strategy globally (inc UK, US, FR, DE, ES...) - Design, plan and deliver UK multichannel Marketing campaigns instore and online to engage/retain, acquire new customers, support the retail portfolio, drive traffic online and ensure a seamless journey for all customers - Develop and deliver digital acquisition strategy via PPC, Social Media Paid, SEO, Affiliates, Display, magazine or parcel inserts, print advertorial, social media retargeting - Develop and deliver CRM strategy: Retain, reactivate, convert and engage via email strategy (e.g. newsletter, promotions, games, triggered communications) or DM - Develop and deliver successful brand partnership to acquire new customers and develop existing ones. - Develop and deliver social media and content strategy (facebook, instagram, twitter), bloggers and vloggers relationship, videos, blog features, competitions - Develop and deliver the PR strategy, managing 4 local agencies (UK, US, FR, DE) - Develop and maintain market place channels such as Amazon or Zalando, and support wholesale businesses. - Customers research coordination: online and instore research, panel management, brand health - Redefine the brand tone of voice and messaging, and keep consistency through channels: ON, OFF, ATL - Develop and deliver brand awareness via above the line media: TV, Radio, Press and fashion events.

Mulberry England

Head of Customer Insights  - As a freelancer

London, United Kingdom

September 2017 - May 2018 (8 months)

Develop customer insights and understanding of the customers: market research, customer profiling and segmentation, Voice of Customer Define the global brand positioning Review and optimise the CRM systems and strategy (Salesforce management) Deliver the GDPR solution for the business: across Retail, Digital and IT.

Arcadia Group Ltd

Head of Marketing (from Nov16 - previously Senior CRM and Marketing Manager)

London, Royaume-Uni

May 2015 - August 2017 (2 years and 3 months)

External recommendations

Check out Marie's recommendations

Education