Manna Cai

• Responsible for weekly and monthly performance analysis across markets and categories (sell-through, return rates, traffic penetration, action plan) and orchestrated cross-functional reviews with Regional Teams and Business Units to turn insights into prioritized actions.

• Updated collection tracking tools and internal reports to ensure campaign readiness and cross-functional alignment.

• Responsible for collection performance analysis and contributed to building buying strategies based on key insights, including building must-buy lists by region to secure upcoming stock setup.

• Coordinated with supply chain, content, sales planning team and regional teams to optimize stock availability, product visibility, and e-merchandising storytelling.

• Responsible for over 10 product launches, updating 5 official platforms with differentiated product strategy, achieving positive YOY growth in page performance (page view, add-to-cart, cart-to-purchase).

• Collaborated with PR and Marketing teams to develop Communication Plans, ensuring accurate page traffic landing.

• Collaborated with Operation and Data teams to enhance user shopping experience, such as 3D modeling, AR Try-on. Sales Analysis & Reporting:

• Managed EC MEN's full-category sales analysis, producing weekly and monthly reports, analyzing from multiple dimensions such as platform, category, story, and seasonality.

• Assisted in setting annual/monthly/weekly Sales Targets, achieving double-digit growth in EC MEN in 2023.

• Developed data-driven action plans focusing on key product pushes, page optimization, inventory adjustment, and communication strategies. Inventory Planning & Coordination:

• Monitored product inventory, adjusting Target Stock with Supply Chain before sales peaks, replenishing as needed.

• Developed Re-balancing Calendar, regularly transferring stock between EC and offline stores to improve sell through. Buying Strategy & Training:

• Developed Buying Strategy, analyzing past sales data to optimize category structure and product direction, proposing local market product needs for the upcoming season to headquarters.

• Created Launching File and Training Book, training Call Center team on new products and launch updates.

• Participated in the MEN & OUTLET team's full category buying process, assisting in new product pricing, regional distribution, and category structure optimization.

• Conducted competitor and local trend analyses to inform product improvement proposals to HQ.

• Updated weekly sales reports, including store sales and inventory, product arrival status, Top Sellers, ST, etc.

• Managed Sample arrivals, followed up on payment processes, assisted PR team with celebrity sample provision.