Maëlle L.

Do you need to define a digital strategy? Improve your knowledge of your users and their needs in order to refine your strategy? Launch CRM campaigns and study their performance? Then you've come to the right place! 😊

Start-ups, CAC40 ... my experiences have given me great adaptability and curiosity. I'm genuinely passionate about and involved in each of my projects, and I'd be delighted to share my skills with you!

HOW I WORK TO MEET YOUR NEEDS (CRM, NPS) :

- Defining your needs, taking stock of your digital/user experience strategy and the resulting action plan

- Implementation of CRM communications (one-shot, marketing automation) with editorial calendar

- Inventory of journey users and implementation of a strategy: NPS measurement, corrective actions, UX optimisation, etc.

- Best practices and recommendations: Toolkit

- Analysing and optimising the performance of all the systems put in place.

MY SCOPE :

- Project management

- CRM (e-mailing / in-app)

- Marketing automation

- User Experience (journey, nps, csat)

- Copywriting

- Analytics (PowerBI, GA)