Lynn Waalkes

Launching the German market in 2020 for Gambettes Box and increased the customer base around 300% within a year. Working on operational as well as on strategical objectives in order to assure the coherence of the Marketing Strategy. Developing the marketing strategy in collaboration with the global team and frequent reporting and analysis of current KPI and data to ensure the validity of the current strategy Creating and executing the launch strategy including a communication plan for Public Relations, CRM and Influence.

--> Highlight: Wildposting Campaign; Influencer Event Strategical Partnerships to create awareness and trust

--> Glamour Shopping Week; Purelei Influencer Marketing to increase awareness and increase Sales

--> Brand Influence to transfer and create the right image of Gambettes Box abroad

--> Growth Influence to increase Sales Public Relations to create trust and consideration

--> publications in several online and print magazines e.g. Assuring an adapted Communication

--> tone of voice; adaptation of creative briefing; marketing calendar Making sure the website experience and customer journey is adapted to the German customer needs Management: formation of an intern

Implementing a localized and adapted strategy for the German market. Responsible for a dedicated budget for the German market to create monthly reportings about Performance KPI'S. Strategic Partnerships based on visibility exchange to raise awareness and assure Customer loyalty

--> Most important ones: Haribo, Glamour Shopping Week Influencer Marketing to increase awareness and Sales

--> Implementing an Influencer Marketing Platform dedicated to the German market

--> Conducting several Influencer Campaigns with different agencies ; ROI + 100% Customer Relationship Management to engage with our customers

--> Assuring the ton of voice

--> Creating a German marketing calendar Working in collaboration with an PR Agency to raise trust and awareness on the German market

Working alongside the Head of Business Development Helping the Start-up to reach the next level