Lila Fatekhova, Consultante junior en marketing digital

Description

Master’s graduate in Digital Marketing (IÉSEG Paris) with hands-on experience in e-commerce performance and merchandising at ETAM and Auchan.

I support brands and e-commerce businesses with:

• sales and KPI analysis (traffic, conversion, product performance)

• clear reporting and dashboards (Excel / Google Sheets)

• promotion and assortment performance analysis

• e-commerce performance monitoring and optimization recommendations

• competitor benchmarking and market research

I’m analytical, detail-oriented, and focused on delivering structured, actionable insights that help improve business performance.

Available for both one-off projects and ongoing support.

Languages

French
Native or bilingual
English
Native or bilingual
Russian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

ETAM Lingerie
Assistant Product Manager & International Merchandising
FASHION AND COSMETICS
January 2025 - July 2025 (6 months)
Paris, France
Prepared and analyzed weekly and bi-seasonal performance reports for collections across retail and e-commerce channels
Supported action plan development and KPI monitoring across different markets
Contributed to OTB planning, sales forecasting, and assortment allocation by store clusters
Supported seasonal buying through sales, margin, and pricing analysis
Monitored the impact of exchange rate fluctuations and inflation on pricing strategy
E-commerce Reporting Marketing SAP CRM Microsoft Excel
Auchan Retail
Category Manager E-commerce
E-COMMERCE
August 2022 - August 2023 (1 year)
Moscow, Russia
Analyzed sales performance and customer purchasing behavior in the e-commerce channel
Developed promotion and discount campaign recommendations based on data analysis
Selected product assortments for promotional campaigns and seasonal collections
Optimized product matrix by selecting SKUs to improve conversion and sales performance
Collaborated with the buying team on assortment, availability, and pricing decisions
Assessed the effectiveness of promotional campaigns and assortment decisions
E-commerce Marketing Microsoft Excel Reporting Market analysis

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Signup to reveal

Master Degree in Digital Marketing
IÉSEG School of Management
2025
Bachelor in Business Management and Administration
Rennes School of Business
2023

TOEIC
ETS
2023
https://drive.google.com/file/d/1ieBTdq2Hz6Isg8K_SwOPbT1mSLVloFwd/view?usp=drive_link
English
Python Essentials Certification
CISCO Academy
2024
https://drive.google.com/file/d/1hm29R4YKUyYlJrBjwC49T0fvEFdaAiLw/view?usp=drive_link
Python

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