About Laura
French
Native or bilingual
English
Fluent
Spanish
Conversational
Portuguese
Fluent
Experience
- OresysConsultante en managementCONSULTING AND AUDITSSeptember 2017 - December 2020 (3 years and 4 months)Toulouse, FranceSales effectiveness | Pharma & Biotechnology | Enterprise & SMB:► Sales and Marketing processes optimization► CRM specifications, implementation, training (VEEVA, built on Salesforce platform)► Sales reporting & analytics designProgram management | Pharma | Enterprise:► Administrating budget (10 M€ / year)► Planning ressources (50+ people)► Training on Project management good practices
- SupermoodLead Sales OperationsSOFTWARE PUBLISHINGJanuary 2021 - Today (5 years and 5 months)Toulouse, France► Strategy & organization: quotas setup, forecasting, compensation policy, reporting to investors► Performance: key metrics development, dashboard construction (Hubspot) and ad-hoc data analysis for business decision-making► System: administrating CRM (Hubspot)► Enablement: onboarding program, Sales playbook, CRM (Hubspot) users training► Process: sales process design, guidelines for data hygiene and quality, handover optimisation (Marketing<>Sales<>Customer Success)
- UrgoSales Force Effectiveness (SFE) & CRM managerHEALTH AND WELLNESSJanuary 2015 - April 2017 (2 years and 3 months)São Paulo, Brazil► Sales planning: market segmentation, territory mapping, forecasting, compensation plan design and calculation► Sales performance: KPIs definition, dashboard construction and implementation (Salesforce), analytics► Systems: promoted the adoption of Salesforce (training, support)► Process: interactions facilitation across customer facing teams (Marketing, Sales field force, Deal desk, Management)
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Education
- Master en management - Spécialisation EntrepreneuriatHEC PARIS2014