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Laura SilvaLS

Laura Silva

Sales Ops & Sales Strategy manager

€900/day
Toulouse, FR
8-15 years

Average response time: 1 hour

About Laura

J'accompagne les Entrepreneurs et Directeurs commerciaux qui souhaitent accélérer leur croissance.

Comment ?
✦ On définit ensemble une stratégie commerciale appuyée sur les données,
✦ On décline cette stratégie en objectifs actionnables et plans d'actions concrets pour vos équipes,
✦ On optimise assidûment.

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J'ai travaillé pendant 6 ans sur des projets d'amélioration de la performance commerciale et marketing, dans des contextes variés (Grands Groupes, ETI, startups, France, Brésil, Espagne, Canada).

J'interviens sur l'ensemble des leviers de la performance commerciale :
▸ Stratégie (value proposition, ICP, go-to-maket, target setting, segmentation, territory mapping)
▸ Organisation (animation des rituels, alignement des équipes, redéfinition des rôles)
▸ Processus (lead management, sales cycle, customer management, forecasting)
▸ Systèmes (Hubspot, Pipedrive, Salesforce)
▸ Formation (parcours d’onboarding, sales playbook, formation continue)
▸ Pilotage par les données (dashboard de suivi de la performance, analyse d’aide à la prise de décision)

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Je m'adapte à votre contexte et m'intègre à vos équipes rapidement.
Je suis "doer".
Et surtout, je suis curieuse.
→ Au plaisir d'échanger sur vos problématiques.
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Portuguese

    Fluent

Can work on-site
Toulouse (up to 20km), Paris (up to 10km), Bordeaux (up to 10km), Montpellier (up to 10km)

Experience

  • Oresys
    Consultante en management
    CONSULTING AND AUDITS
    September 2017 - December 2020 (3 years and 4 months)
    Toulouse, France
    Sales effectiveness | Pharma & Biotechnology | Enterprise & SMB:
    ► Sales and Marketing processes optimization
    ► CRM specifications, implementation, training (VEEVA, built on Salesforce platform)
    ► Sales reporting & analytics design

    Program management | Pharma | Enterprise:
    ► Administrating budget (10 M€ / year)
    ► Planning ressources (50+ people)
    ► Training on Project management good practices
    Gestion de projet Project Management PMO Salesforce Gestion budgétaire Digital Transformation AMOA Strategic Planning Conduite du changement Efficacité opérationnelle Pre-sales Suivi budgétaire Training omnicanal
  • Supermood
    Lead Sales Operations
    SOFTWARE PUBLISHING
    January 2021 - Today (5 years and 5 months)
    Toulouse, France
    ► Strategy & organization: quotas setup, forecasting, compensation policy, reporting to investors
    ► Performance: key metrics development, dashboard construction (Hubspot) and ad-hoc data analysis for business decision-making
    ► System: administrating CRM (Hubspot)
    ► Enablement: onboarding program, Sales playbook, CRM (Hubspot) users training
    ► Process: sales process design, guidelines for data hygiene and quality, handover optimisation (Marketing<>Sales<>Customer Success)
    Sales Management KPI Performance commerciale Optimisation des processus hubspot Onboarding Sales enablement Indicateurs de performance Dashboard Tunnel de ventes Pilotage de la performance Training Conduite du changement Revenue Management Business plan Forecast
  • Urgo
    Sales Force Effectiveness (SFE) & CRM manager
    HEALTH AND WELLNESS
    January 2015 - April 2017 (2 years and 3 months)
    São Paulo, Brazil
    ► Sales planning: market segmentation, territory mapping, forecasting, compensation plan design and calculation
    ► Sales performance: KPIs definition, dashboard construction and implementation (Salesforce), analytics
    ► Systems: promoted the adoption of Salesforce (training, support)
    ► Process: interactions facilitation across customer facing teams (Marketing, Sales field force, Deal desk, Management)
    Salesforce Salesforce Commerce Cloud efficacité commerciale Business Analyst Business intelligence KPI Dashboard Pilotage de la performance Performance commerciale Budgets Training Sales Management Marketing Strategy Bid management Administration des ventes B2B lancement produit

Recommendations

FU
KB
Former user and 1 other person have recommended Laura

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Education

  • Master en management - Spécialisation Entrepreneuriat
    HEC PARIS
    2014

Skill set

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