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Laura Silva

Sales Ops & Sales Strategy manager

Can work in or around Toulouse, Paris, Bordeaux, Montpellier

  • 43.6043
  • 1.4419
Propose a project The project will begin once you accept Laura's quote.
Propose a project The project will begin once you accept Laura's quote.

Location and workplace preferences

Location
Toulouse, France
Can work onsite in your office in
  • around Toulouse and 20km
  • Around Paris and 10km
  • Around Bordeaux and 10km
  • Around Montpellier and 10km

Preferences

Project length
  • Between 1-3 months
  • Between 3-6 months
  • ≥ 6 months
Company size
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
  • ≥ 5000 people

Verifications

Freelancer code of conduct signed
Read the Malt code of conduct

Verified email

Languages

Categories

Skills (30)

Laura in a few words

J'accompagne les Entrepreneurs et Directeurs commerciaux qui souhaitent accélérer leur croissance.

Comment ?
✦ On définit ensemble une stratégie commerciale appuyée sur les données,
✦ On décline cette stratégie en objectifs actionnables et plans d'actions concrets pour vos équipes,
✦ On optimise assidûment.

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J'ai travaillé pendant 6 ans sur des projets d'amélioration de la performance commerciale et marketing, dans des contextes variés (Grands Groupes, ETI, startups, France, Brésil, Espagne, Canada).

J'interviens sur l'ensemble des leviers de la performance commerciale :
▸ Stratégie (value proposition, ICP, go-to-maket, target setting, segmentation, pricing, territory mapping)
▸ Organisation (animation des rituels, alignement des équipes, redéfinition des rôles)
▸ Processus (lead management, sales cycle, customer management, forecasting)
▸ Systèmes (Hubspot, Salesforce)
▸ Formation (parcours d’onboarding, sales playbook)
▸ Pilotage par les données (dashboard de suivi de la performance, analyse d’aide à la prise de décision)

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Je m'adapte à votre contexte et m'intègre à vos équipes rapidement.
Je suis "doer".
Et surtout, je suis curieuse.
→ Au plaisir d'échanger sur vos problématiques.

Experience

Supermood

Software Publishing

Lead Sales Operations

Toulouse, France

January 2021 - Today (1 year1 year and 7 months)

► Strategy & organization: quotas setup, forecasting, compensation policy, reporting to investors
► Performance: key metrics development, dashboard construction (Hubspot) and ad-hoc data analysis for business decision-making
► System: administrating CRM (Hubspot)
► Enablement: onboarding program, Sales playbook, CRM (Hubspot) users training
► Process: sales process design, guidelines for data hygiene and quality, handover optimisation (Marketing<>Sales<>Customer Success)
Sales Management KPI Performance commerciale Optimisation des processus hubspot Onboarding Sales enablement Indicateurs de performance Dashboard Tunnel de ventes Pilotage de la performance Training Conduite du changement Revenue Management Business plan Forecast

Oresys

Consulting & Audits

Consultante en management

Toulouse, France

September 2017 - December 2020 (3 years3 years and 3 months)

Sales effectiveness | Pharma & Biotechnology | Enterprise & SMB:
► Sales and Marketing processes optimization
► CRM specifications, implementation, training (VEEVA, built on Salesforce platform)
► Sales reporting & analytics design

Program management | Pharma | Enterprise:
► Administrating budget (10 M€ / year)
► Planning ressources (50+ people)
► Training on Project management good practices
Gestion de projet Project Management PMO Salesforce Gestion budgétaire Digital Transformation AMOA Strategic Planning Conduite du changement Efficacité opérationnelle Pre-sales Suivi budgétaire Training omnicanal

Urgo - URGO

Health & Wellness

Sales Force Effectiveness (SFE) & CRM manager

São Paulo, Brésil

January 2015 - April 2017 (2 years2 years and 3 months)

► Sales planning: market segmentation, territory mapping, forecasting, compensation plan design and calculation
► Sales performance: KPIs definition, dashboard construction and implementation (Salesforce), analytics
► Systems: promoted the adoption of Salesforce (training, support)
► Process: interactions facilitation across customer facing teams (Marketing, Sales field force, Deal desk, Management)
Salesforce Salesforce Commerce Cloud efficacité commerciale Business Analyst Business intelligence KPI Dashboard Pilotage de la performance Performance commerciale Budgets Training Sales Management Marketing Strategy Bid management Administration des ventes B2B lancement produit

2 external recommendations

Check out Laura's recommendations

Education