About Laura
Fractional Head of Communications & Influence helping luxury, beauty, travel and lifestyle brands build awareness, engagement, advocacy and long-term brand value through strategic communications, social media, storytelling and community building.
With over 12 years of experience across agencies and in-house teams, I help brands strengthen their visibility, desirability and audience engagement through integrated communication strategies.
Throughout my career, I have led communication, influence, social media, CRM and brand growth initiatives for brands including Air France Holidays, Emirates Holidays, Booking.com, L'Oréal, Chanel, The Ordinary, Nomad Education, Nooance and Unbottled.
Having worked both agency-side and client-side, I understand how to connect business objectives with communication strategies that drive awareness, engagement, advocacy and sustainable growth.
Alongside my corporate experience, I built a media brand with over 2 million podcast downloads and a 47,000-strong organic community, giving me hands-on expertise in content strategy, community building, audience psychology and organic growth.
Areas of expertise
Communication Strategy
Brand Storytelling
Social Media Strategy
Influence & Advocacy
Community Building
Content Strategy
Partnerships
CRM & Customer Engagement
Audience Growth
Brand Positioning
What I help brands achieve
✓ Increase brand awareness and visibility
✓ Build engaged communities
✓ Develop advocacy and ambassador programs
✓ Strengthen brand positioning and storytelling
✓ Create meaningful customer engagement
✓ Drive long-term brand growth
English
Native or bilingual
French
Native or bilingual
Spanish
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Nomad EducationHead of Content & InfluenceSeptember 2025 - Today (9 months)Paris, FranceDeveloped and executed the company's communication and influence strategyBuilt ambassador and advocacy programs to strengthen brand visibility among studentsManaged partnerships, content initiatives, and audience engagement campaignsStrengthened brand awareness and community engagement across digital channels
- Air France HolidayE-commerce DirectorTRAVEL AND TOURISMOctober 2024 - November 2025 (1 year and 1 month)Paris, FranceAir France Holidays & Emirates Holidays : mise en place de stratégies e-commerce percutantes pour des marques premium.
- EmailclubTeam Lead CRMDecember 2022 - December 2023 (1 year)I worked as a CRM Team Lead, managing a team of 6 people (copywriters, designers, and CRM managers). I was responsible for the strategy and execution of automated email and SMS flows for high-impact brands such as Unbottled, Nooance, and What Matters. From welcome sequences to cart abandonment and re-engagement flows, I ensured a consistent customer journey while optimizing engagement and conversion performance.Nooance : CRM, Community & Advocacy StrategyDeveloped retention and customer engagement strategiesImplemented lifecycle marketing programs designed to foster loyalty and advocacyStrengthened customer relationships through personalized communication journeysSupported brand growth through community-driven engagement initiativesUnbottled : Community, Loyalty & Brand Engagement StrategyRedesigned the loyalty program to increase customer engagement and repeat purchasesDeveloped audience segmentation and personalized communication strategiesSupported broader community-building and customer engagement initiativesHelped strengthen brand affinity and long-term customer relationships.
Recommendations
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 Marketing Chef de ProduitIAE Gustave Eiffel2012International Marketing Digital Marketing Product Development
- BA Business and AdministrationLondon South Bank University2009International Marketing Business
Certifications
- PNLAmerican Board of Neuro Linguistic Programing2019