Justine R.

We help students to access a better and affordable housing by co-living with seniors who have spare rooms.

Shapin' provides online interactive fitness classes, right from your living room, performed by the personal trainers you love on social networks:

- Built from scratch an online B2C sport service, from the MVP to the actual platform www.shapin.tv

- Managed Product, PR, Communication, Marketing, Business Dev, Customer Care, Legal & Finance

- Reached a cumulated revenue of 25K € the first year with +300 recurring paid customers

- Raised 60K € of pre-seed round towards 2 business angels

- Has been part of the 5% of startups selected by StationF to join their accelerator Program

When I joined BlaBlaCar we were only 25 people. I contributed to the building of the Communication strategy from scratch:

- Developed the notoriety of the brand online & offline

- Built a love brand, the famous BlaBlaLove

- Managed a yearly budget over 1M€

- Managed PR and corporate communication for France

- Defined YoY Communication strategies, objectives, KPIs and overall results

- Hired people and managed a team over 8 people

- Helped build and feed the company’s values & culture

The first 2 years, I was also Internal Communications Manager at BlaBlaCar:

- Organized monthly events for the employees

- Organized 3 yearly seminars in the Alps with more than 100 people

- Created onboarding processes to welcome the newbies properly: trainings, mentoring, integration events…

- Fed the internal blog of the company to share company’s news…

- Organized other events like corporate partners parties with more than 500 guests, Christmas parties, Christmas Trees for kids, breakfasts, outdoor teambuildings…

- Turned BlaBlaCar into a great place to work by organizing small happenings for Candlemas, Easter, etc, special attentions for birthdays, birth of babies, etc

- Managed over 1M€ budget and event agencies