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Juliette R.JR

Juliette R.

CRM et Lifecycle Marketing | Brevo, Customer.io

€400/day
Lyon, FR
3-7 years

Average response time: 12 hours

About Juliette

J'aide les TPE et PME à transformer les leads existants en revenus récurrents grâce au CRM et au lifecycle marketing


→ 5+ ans de maîtrise de Customer.io et Brevo
→ 1000+ campagnes créées et des dizaines de séquences automatisées conçues et déployées


Beaucoup d'entreprises perdent des opportunités car elles n'ont pas le temps de tout gérer. Les relances sont faites à la main (quand on y pense), les prospects tombent dans l'oubli, et du chiffre d'affaires est perdu.

Mon objectif est de récupérer les leads existants, augmenter leur taux de conversion, et structurer leur suivi. En créant un système qui transforme mieux, je fais plus de CA avec des leads déjà là !




Mon approche : Structurer, automatiser, relancer

• Structure : Audit du dispositif actuel, nettoyage de la base de donnée, mise en place d'un CRM efficace (segmentation, flows, outils), délivrabilité (réputation d’envoi)
• Marketing Automation : créer des scénarios automatisés (welcome, activation, rétention, réactivation…)
• Communication mensuelle : calendrier éditorial, newsletters (design responsive, intégration HTML, personnalisation)
• Analyse et reporting : suivi des KPI (open rate, click through rate, conversion rate), dashboards, itération




Une question ? Contactez-moi, je réponds rapidement !
  • French

    Native or bilingual

  • Spanish

    Conversational

  • English

    Fluent

Remote only
Primarily works remotely

Experience

  • Webassist SL
    CRM, Marketing Automation
    September 2020 - December 2025 (5 years and 3 months)
    Barcelone, Spain
    • CRM & Lifecycle Strategy:
    Definition and management of the CRM strategy (FTD, retention, LTV).
    Advanced behavioral segmentation.
    Design and deployment of automated multi-channel workflows (email, SMS, push) based on segments or events. CRM Backend CMS synchronization.

    • Marketing Automation & Technical Execution:
    Advanced Customer.io configuration (webhooks, events).
    Bonus ID setup.
    Creation of cross-platform technical workflows.

    • Content Management & CMS:
    Copywriting/Translation FR for 5+ brands (promo pages, emails, SMS, push notifications).
    Web content management and updates (banners, promo pages).
    Newsletter template design.

    • Optimization & Performance:
    Management of key KPIs: FTD conversion, retention rate, ARPU, LTV, churn.
    Continuous A/B testing (bonuses, wording, timing, channel).
    Database structuring, cleaning, and dynamic segmentation.
    Cohort tracking and lifecycle campaign ROI analysis.

    • Project Management & Coordination:
    Planning, execution, and monitoring of CRM projects.
    Roadmap prioritization and internal process improvement.
    Cross-functional team collaboration.


    • Tools
    CRM platforms (Customer.io, Fasttrack, Brevo), project management tools (ClickUp, Trello, etc.), emailing platforms, technical tools (backend platforms: iGP, All in, TMA), design tools (Figma, Photoshop).
    CRM marketing automation Lifecycle Marketing Rédaction newsletter Customer.io

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Skill set

Categories

  • Other