About Juliette
French
Native or bilingual
Spanish
Conversational
English
Fluent
Experience
- Webassist SLCRM, Marketing AutomationSeptember 2020 - December 2025 (5 years and 3 months)Barcelone, Spain• CRM & Lifecycle Strategy:Definition and management of the CRM strategy (FTD, retention, LTV).Advanced behavioral segmentation.Design and deployment of automated multi-channel workflows (email, SMS, push) based on segments or events. CRM Backend CMS synchronization.• Marketing Automation & Technical Execution:Advanced Customer.io configuration (webhooks, events).Bonus ID setup.Creation of cross-platform technical workflows.• Content Management & CMS:Copywriting/Translation FR for 5+ brands (promo pages, emails, SMS, push notifications).Web content management and updates (banners, promo pages).Newsletter template design.• Optimization & Performance:Management of key KPIs: FTD conversion, retention rate, ARPU, LTV, churn.Continuous A/B testing (bonuses, wording, timing, channel).Database structuring, cleaning, and dynamic segmentation.Cohort tracking and lifecycle campaign ROI analysis.• Project Management & Coordination:Planning, execution, and monitoring of CRM projects.Roadmap prioritization and internal process improvement.Cross-functional team collaboration.• ToolsCRM platforms (Customer.io, Fasttrack, Brevo), project management tools (ClickUp, Trello, etc.), emailing platforms, technical tools (backend platforms: iGP, All in, TMA), design tools (Figma, Photoshop).
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Skill set
Categories
- Other