Welcome to Jocelyn's freelance profile!
Location and workplace preferences
- Location
- Paris, France
- Can work on-site in your office in
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- around Paris and 50km
- Around Paris and 10km
Preferences
- Business sector
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- Film & AV
- Retail (Small Business)
- Culture
- E-commerce
- Entertainment & Leisure
+17 autres
- Company size
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- 2-10 people
- 11 - 49 people
- 50 - 249 people
- 250 - 999 people
- 1000 - 4999 people
+1 autres
Verifications
Freelancer code of conduct signed
Read the Malt code of conduct
Languages
Categories
Skills (49)
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
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Beginner Intermediate Advanced
Jocelyn in a few words
🌏I've worked with CAC 40 and international companies (AXA, Uniper, Banco do Brasil, etc), as well as e-commerce biz and start-ups in a variety of industries.
I can help with:
➣ Marketing audits & strategic roadmaps/action plans
➣ Facebook / Instagram ad campaigns
➣ Editorial calendar development
➣ Content strategy + copywriting for websites, landing pages, ads
➣ Email marketing and automation
➣ Product marketing and experimental A/B testing (growth marketing)
➣ Marketing funnels (brand awareness, customer acquisition, lead generation, and retention)
🚀MY WORK PROCESS:
Since moving to Paris from the Silicon Valley tech scene in 2016, I've helped international businesses expand into English-speaking markets with creative strategy, based off key insights and knowledge of American and Asian market demographics.
My typical client onboarding process involves clarifying business objectives, initial research, confirming product-market fit by identifying target audiences and opportunities--then creating an action plan or roadmap with KPIs for execution.
Interested in working together or have a different marketing goal you want to discuss? Shoot me a message, I'd love to learn more about your project!
đź–ĄPROGRAMS I USE:
• Social Media - Facebook Ads Manager / Business Manager, Instagram Insights
• CMS (Content Management System) - Wordpress, Strikingly
• Analytics - Google Analytics, Hootsuite, Buffer, Later
• Email - Mailchimp, Active Campaign
• Creative - Canva, Adobe Photoshop / Lightroom / Illustrator
• Communication/Project - Zoom, Slack, AirTable, Asana, Notion, Trello
Portfolio
Experience
OVRSEA
Import & Export
US Content Consultant - As a freelancer
Spendesk - SPENDESK
Tech
Digital Content Writer - As a freelancer
Copywriting content:
• SEO landing pages
• Podcast, webinar, eBook pages
AB Tasty - AB Tasty
Software Publishing
Content Writer - As a freelancer
PlayPlay - PlayPlay
Tech
Content Writer - As a freelancer
Copywriting SEO blog posts on video marketing strategy.
Story Jungle (Take Part Media)
Press & Media
Project Manager + Content Strategist
Story Jungle is a leading independent content marketing agency specializing in campaigns for premium and B2B target audiences, and selected by LinkedIn to become one of only 10 certified global Content Partners.
Clients include: Dassault, The Power MBA, BNP Paribas, AXA Insurance, Banco do Brasil, Uniper, ISDI, Evonik, Comtravo, etc.
🏅Client Case Study: https://business.linkedin.com/marketing-solutions/case-studies/uniper
Cosmic Mama
Health & Wellness
Copywriter & Facebook Ads Consultant - As a freelancer
• Market research, copywriting/editing, and SEO for the website (cosmicmama.co) on Squarespace
• Set-up of Facebook Business Manager account - domain verification, ad account creation & walkthrough
• Installation of Facebook pixel on website + pixel events setup
• Mailchimp email automation - template copywriting, audience segmentation, set up trigger from email newsletter signup
Chez Jöne
English Copywriter - As a freelancer
• Copywriting and format optimization for website landing pages
• Improved content and writing on client's LinkedIn page
Beatfabriek
Arts & Crafts
English Copywriter - As a freelancer
• Research and strategy to meet the client's goals and objectives
• Copywriting and format optimization for website landing pages
• Consultation on digital tools for business development and growth
Chez Jöne
Real Estate
Digital Marketing Consultant + Copywriter - As a freelancer
• Copywriting for complete site rebrand
• Developing creative content strategy for brand building & storytelling
• Social media optimization + media monitoring
Dolead
Social Networks
US Facebook Advertising Consultant - As a freelancer
• Advertising campaign creation for USA Facebook accounts
• Creation of video brief and script for video ad (benchmarking, writing, video clip curation)
The Hood
Restaurants & Food Service
Digital Marketing Consultant - As a freelancer
• Curated this content for the client’s target ideal audiences, working with the client’s monthly editorial/marketing calendar.
• Analyzed social campaign performance with Facebook/Instagram Insights and Google Analytics, recommended adjustments to improve performance accordingly.
Go Natural English
Education & E-learning
Digital Marketing + FB Ads Consultant
• Created marketing funnels for product launches, brand awareness, retargeting, driving leads, customer acquisition campaigns.
• Copywriting and A/B testing on creative assets (messaging, photos, audiences)
• Identifying, targeting, and segmenting global audiences based on demographics, interests, income, etc.
Emma & Chloé
Fashion & Cosmetics
Digital Marketing Consultant - As a freelancer
• Copywriting, blog content
• Email marketing with MailChimp, Active Campaign
• Manage Facebook advertising (full marketing funnels and ads management)
Topology
Fashion & Cosmetics
Digital Marketing Consultant - As a freelancer
• Long form blog content
• Intensive brand building sessions (developing the identity, beliefs, and mission)
• Identifying target audiences within the Asian-American community
Feastly
Restaurants & Food Service
Marketing Consultant - As a freelancer
• Advise digital strategy and remote training of content staff.
Feastly
Restaurants & Food Service
Head of Marketing
• Market research, A/B testing, data analysis; UTMs, social media insights, Google Analytics on all social campaigns & email marketing.
• Product marketing (purchase flow & account creation), copywriting, & web page design.
• Managed bi-weekly email newsletter campaigns across all markets.
• Executed national brand partnerships with Luxe, Boatbound, Saucey, TastingTable, UpOut, San Pellegrino.
• Managed & trained marketing & copywriting interns.
Accomplishments:
• Consulted 20+ chefs on brand-building strategy. Hosted marketing best practices workshop.
• Launched Feastly "Behind The Feast" blog series; increased blog traffic by 20x.
• Marketed Monthly Showdown Series with viral Facebook events (#FCSS2015: Fried Chicken Sandwich Showdown, #BaconShowdown, #SFBrunchBattle)
• Converted Instagram engagement into revenue via mobile-friendly product browsing solution.
• From 2015 Q1-->Q3, drove social media campaigns to increase:
- Website sessions by 155%
- New users by 160%
- Transactions by 150%
- Revenue by 192%
• From 2016 Q1--> Q2, led email marketing strategies to increase email revenue by 200%.
News for Chinese
Press & Media
Director of Communications
• Establish and manage relationships with advertising accounts (small business to national corporations).
• Work with Asian-American communication agencies throughout the USA (San Francisco, Los Angeles, New York, New Jersey).
• Build media partnerships and sponsorships (Crossings TV, City of San Jose, Future Roots Festival).
• Redesigned and rebranded entire News for Chinese website.
• Design and deliver weekly newsletter campaigns to 14,000+ subscribers using MailChimp.
• Write original stories and headline features, for online and print with 60,000+ readership.
• Hire, train and supervise interns in editorial, translation, mailing tasks.
• Attend press conferences and media events to write coverage stories.
• Generate and nurture leads for advertising accounts in newspaper, web, and radio platforms.
• Launched Summer 2014 social media campaign: “Crazy Selfie Contest” from idea to campaign within one month, with 730+ final votes, 5,000+ post views.
4 projects on Malt
Check out Jocelyn's project reviews
5 external recommendations
Check out Jocelyn's recommendations