Jocelyn Ho

🇺🇸English Content ▪ Digital Marketing ▪ FB Ads🚀

Moves to Paris, Paris

  • 48.85661400000001
  • 2.3522219000000177
  • Indicative rate €480 / day
  • Experience 7+ years
  • Response rate 100%
  • Response time 1h
Propose a project The project will only begin when you accept Jocelyn's quote.

Confirmed availability

Propose a project The project will only begin when you accept Jocelyn's quote.

Location and geographical scope

Location
Paris, France
Can work in your office at
  • Paris and 50km around
  • Paris and 10km around

Preferences

Business sector
  • Film & Audiovisual
  • Small Retail
  • Culture
  • E-commerce
  • Entertainment & Leisure
+17 autres
Company size
  • 2 - 10 people
  • 11 - 49 people
  • 50 - 249 people
  • 250 - 999 people
  • 1000 - 4999 people
+1 autres

Verifications

Languages

  • Anglais

    Native or bilingual

  • Chinois

    Limited working proficiency

  • Portugais

    Limited working proficiency

  • Français

    Limited working proficiency

Skills (49)

Jocelyn in a few words

Struggling to reach the right customers, lacking original brand content, or looking to run more efficient marketing campaigns? I'd love to help! I've worked with CAC 40 and international companies (AXA, Uniper, Banco do Brasil, etc), as well as e-commerce biz and start-ups in a variety of industries.

The most common services I provide:
➣ Facebook / Instagram ad campaigns (includes auditing + post-performance optimization)
➣ Social media content editorial calendar and analytics
➣ Content strategy + copywriting for blog, website, landing pages
➣ Email marketing, and automation
➣ Product marketing and experimental A/B testing (growth marketing)
➣ Custom marketing funnels (brand awareness, customer acquisition, lead generation, and retention)


🚀MY WORK PROCESS:
Since moving to Paris from the Silicon Valley tech scene in 2016, I've helped international businesses expand into English-speaking markets with creative strategy, based off key insights and knowledge of American and Asian market demographics.

My client onboarding process typically involves initial research, confirming product-market fit by identifying target audiences and opportunities--then setting campaign objectives with KPIs to achieve rapid growth.

Interested in working together or have a different marketing goal you want to discuss? Shoot me a message, I'd love to learn more about your project!

-Jocelyn


🖥PROGRAMS I USE:
• Social Media - Facebook Ads Manager / Business Manager, Instagram Insights
• CMS (Content Management System) - Wordpress, Strikingly
• Analytics - Google Analytics, Hootsuite, Buffer, Later
• Email - Mailchimp, Active Campaign
• Creative - Canva, Adobe Photoshop / Lightroom / Illustrator, VSCO Photography
• Communication/Project - Zoom, Slack, Google Hangout, Asana, Basecamp, Trello

Portfolio

Experience

Beatfabriek

Arts & Crafts

English Copywriter

Paris, France

October 2020 - October 2020

English copywriting for Beatfabriek's rebranded website: http://www.beat-fabriek.nl/

• Research and strategy to meet the client's goals and objectives
• Copywriting and format optimization for website landing pages
• Consultation on digital tools for business development and growth

Chez Jöne

Digital Marketing Consultant

Paris, France

August 2020 - August 2020

Digital marketing consultation for Chez Jöne (https://www.chezjone.com/)
• Developing creative content strategy for brand building & storytelling
• Effective copywriting
• Social media optimization + media monitoring

Dolead

Social Networks

US Facebook Advertising Consultant

Paris, France

November 2019 - January 2020

• Auditing and optimization of USA and Canadian Facebook ad accounts and website landing pages
• Advertising campaign creation for USA Facebook accounts
• Creation of video brief and script for video ad (benchmarking, writing, video clip curation)

Story Jungle (Take Part Media)

Press & Media

Project Manager + Content Strategist

Paris, France

February 2019 - February 2020

Consulting at Story Jungle (formerly Take Part Media) as a project manager and LinkedIn content strategist for CAC 40 and premium clients across Europe.

Story Jungle is a leading independent content marketing agency specializing in campaigns for premium and B2B target audiences, and selected by LinkedIn to become one of only 10 certified global Content Partners.

Clients include: AXA Insurance, Banco do Brasil, Uniper, ISDI, Evonik, Comtravo, etc.

🏅Client Case Study: https://business.linkedin.com/marketing-solutions/case-studies/uniper

The Hood

Restaurants

Digital Marketing Consultant

Paris, France

January 2019 - June 2019

• Created attractive on-brand digital content (photos, copywriting) and A/B testing in line with the client’s brand guidelines.
• Curated this content for the client’s target ideal audiences, working with the client’s monthly editorial/marketing calendar.
• Analyzed social campaign performance with Facebook/Instagram Insights and Google Analytics, recommended adjustments to improve performance accordingly.

Go Natural English

Education & E-learning

Digital Marketing + FB Ads Consultant

Paris, France

May 2018 - October 2018

• Managed and executed Facebook + Instagram advertising strategy and budget
• Created marketing funnels for product launches, brand awareness, retargeting, driving leads, customer acquisition campaigns.
• Copywriting and A/B testing on creative assets (messaging, photos, audiences)
• Identifying, targeting, and segmenting global audiences based on demographics, interests, income, etc.

Emma & Chloé - Chloé

Cosmetics & Fashion

Digital Marketing Consultant

Paris, France

March 2017 - October 2017

• Develop creative content campaigns for brand building & story telling
• Copywriting, blog content
• Email marketing with MailChimp, Active Campaign
• Manage Facebook advertising (full marketing funnels and ads management)

Topology

Cosmetics & Fashion

Digital Marketing Consultant

San Francisco, Californie, États-Unis

May 2017 - May 2017

• Design social media content strategy (Facebook, Instagram, Pinterest) for the brand's soft launch
• Long form blog content
• Intensive brand building sessions (developing the identity, beliefs, and mission)
• Identifying target audiences within the Asian-American community

Feastly

Restaurants

Marketing Consultant

August 2016 - February 2017

• Copywriting and content creation, publishing “Behind The Feast” chef feature blog series.
• Advise digital strategy and remote training of content staff.

Feastly

Restaurants

Head of Marketing

San Francisco, Californie, États-Unis

January 2015 - July 2016

• Led content creation & managed 7+ social media & web platforms for all markets (SF, LA, NYC)
• Market research, A/B testing, data analysis; UTMs, social media insights, Google Analytics on all social campaigns & email marketing.
• Product marketing (purchase flow & account creation), copywriting, & web page design.
• Managed bi-weekly email newsletter campaigns across all markets.
• Executed national brand partnerships with Luxe, Boatbound, Saucey, TastingTable, UpOut, San Pellegrino.
• Managed & trained marketing & copywriting interns.

Accomplishments:
• Consulted 20+ chefs on brand-building strategy. Hosted marketing best practices workshop.
• Launched Feastly "Behind The Feast" blog series; increased blog traffic by 20x.
• Marketed Monthly Showdown Series with viral Facebook events (#FCSS2015: Fried Chicken Sandwich Showdown, #BaconShowdown, #SFBrunchBattle)
• Converted Instagram engagement into revenue via mobile-friendly product browsing solution.
• From 2015 Q1-->Q3, drove social media campaigns to increase:
- Website sessions by 155%
- New users by 160%
- Transactions by 150%
- Revenue by 192%
• From 2016 Q1--> Q2, led email marketing strategies to increase email revenue by 200%.

News for Chinese

Press & Media

Director of Communications

Redwood City, Californie, États-Unis

August 2013 - December 2015

News for Chinese is a media company and community publication for the Bay Area's Chinese and Chinese-American communities. Media platforms include bi-weekly newspapers, website, and radio programs. The company provides hyper-local and culturally relevant news and resources to readers.

• Establish and manage relationships with advertising accounts (small business to national corporations).
• Work with Asian-American communication agencies throughout the USA (San Francisco, Los Angeles, New York, New Jersey).
• Build media partnerships and sponsorships (Crossings TV, City of San Jose, Future Roots Festival).
• Redesigned and rebranded entire News for Chinese website.
• Design and deliver weekly newsletter campaigns to 14,000+ subscribers using MailChimp.
• Write original stories and headline features, for online and print with 60,000+ readership.
• Hire, train and supervise interns in editorial, translation, mailing tasks.
• Attend press conferences and media events to write coverage stories.
• Generate and nurture leads for advertising accounts in newspaper, web, and radio platforms.
• Launched Summer 2014 social media campaign: “Crazy Selfie Contest” from idea to campaign within one month, with 730+ final votes, 5,000+ post views.

2 Malt project(s)

    (2 ratings)

    Joost - Beatfabriek

    05/11/20

    We had a great connection with Jocelyn, she was highly detail-oriented and had fantastic energy to work with. She thoroughly explained each step of her copywriting process and also gave useful recommendations to improve other aspects of our website like imagery and layout. We communicated with Zoom and copy was delivered via Google Drive for our review. Jocelyn published the final copy directly on our website so it was immediately ready to launch. We look forward to more future collaborations with her!

    Jöne - Chez Jöne

    14/08/20

    Créative tout en ayant un bon esprit d'analyse, Jocelyn sait faire preuve de flexibilité, de réactivité et d'une grande attention aux détails. Elle a proposé de nouvelles idées pour répondre aux défis marketing que je rencontre et m'a aidé à mettre en place des stratégies tout en prenant en compte le contexte international et multiculturel de mes clients.

    Kevin Bucher - Dolead

    2/5/2020

    It was a pleasure working with Jocelyn. As a native speaker, she has helped us improve the way we work with our content on a daily basis on our international acquisition.

    Sarah Chohan - Emma & Chloé

    1/14/2019

    A highly capable, creative and personable professional. Thanks to Jocelyn’s organisation and project management skills we were able to execute tasks efficiently each month. She conducted Facebook ads and A/B testing, clearly identifing problems and solutions. She communicated feedback and ideas with great ease and was meticulous in her copywriting. It was a real pleasure to work with Jocelyn and I highly recommend her.

    Gabby Wallace - Go Natural English

    1/3/2019

    Jocelyn is a highly skilled professional with great attention to detail. During our work together, she created and implemented Facebook ads for several online English course promotions. She was also able to clearly explain what was working well, what to change, and what to try next. One of the best parts of working with Jocelyn is that she is a great communicator and also able to work independently. She is a joy to work with, and I would highly recommend her.

    Education

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