Description

Self-employed experienced Customer Relationship Management specialist with a demonstrated history of working in the omnichannel customer experience.

- CRM database / CDP, Campaign management, Clienteling and Loyalty management tools roll-outs

- Multi-channel customer journeys implementation

- International & cross-functional projects management

Languages

Workplace preferences

Remote only

Primarily works remotely

Epona Consulting
Founder
FASHION AND COSMETICS
July 2022 - Today (3 years and 11 months)
Aix-en-Provence, France
Gestion de projet Adobe Campaign Coordination d'équipe gestion de planning Suivi budgétaire Salesforce
Groupe Clarins
Self-employed CRM Expert @ Clarins
January 2022 - July 2022 (6 months)
Parfums Christian Dior
Senior International CRM Project Manager @ Parfums Christian Dior
June 2017 - January 2022 (4 years and 7 months)
Neuilly-sur-Seine, France

- Management of omnichannel CRM ecosystem redesign project for 19 markets : collection of business needs, briefing of technical teams (Google Cloud, Dataiku, Adobe Campaign, Qlik)
- Implementation of online & offline personalized customer journeys with AI usage to improve recruitment and retention rates + Performance measurement
- POS application redesign (customer data collection + clienteling) + Evolution requests management
- 19 Markets CRM Support : realization of their multi-channel CRM campaigns and automatic cycles (Email, MMS, SMS, WeChat, Line, Clienteling, Postal)
- Reporting & Performance Measurement

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UX Methodology
EMY DIGITAL
2019
UX Methodology
Formation Adobe Campaign - End user (ex NEOLANE)
ADOBE
2016
Formation Adobe Campaign - End user (ex NEOLANE)

Jessica Parant

Chef de projet CRM Senior