About Jérémie
Graduated from EDHEC in 2017, I developed great digital skills (SEO, Ads, CRM, Lead Gen, etc.) for 7+ years as Growth Marketing Manager in early-stage startups. 🔥
My customer-oriented mindset, as well as my taste for both quantitative and qualitative data analysis, enabled me to achieve great results on the whole AARRR funnel:
- As I lead the acquisition & retention strategy at Epicery (acquired by LaPoste Group), the marketplace turnover soared (x5,5 on semester 1 in 2020).
- My actions at Share(d) proved to have a significant impact in a subscription-based business: app usage substantially expanded, and the Premium Conversion rate multiplied by 3 over the last 18 months.
- I also managed to divide CAC by 2 and significantly improve leads quality in a B2B sector as Growth Manager at Alpagga.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- AlpaggaHead of GrowthOctober 2024 - February 2025 (4 months)Paris, FranceAlpagga is the marketplace dedicated to foodservice professionals for purchasing and selling second-hand equipment at the best prices.DATA• Tracks performance and produces data analysis to nourish the Marketing strategy.• Improves tracking with a web developer to provide the right conversion data to Meta and Google.Stack: Zoho, Thank-You Analytics, Google Tag ManagerACQUISITION• Runs key acquisition channels (Google, Meta) with an external agency, launches new A/B tests and optimizes product catalog.• Performs a full SEO audit to define the Tech, Content and Authority roadmap.• Deploys Outbound campaigns to target middle and key accounts.Stack: Google Merchant Center, SEMRush, LaGrowthMachine, Sales NavigatorENGAGEMENT & SALES PERFORMANCE• Works with the Sales team to set up a lead scoring process for data analysis and lead prioritization.• Creates a set of automated marketing emails for lead nurturing and conversion.Stack: HubSpotKEY ACHIEVEMENTS-50% CAC in Q4 +21 % share of Sales Qualified Leads Increase from 50% to 70% SQL with top-tier score
- Back MarketSenior Project Manager - New ServicesApril 2024 - September 2024 (5 months)Paris, FranceBack Market empowers people to consume tech sustainably by offering a high quality, accessible, and more eco-friendly alternative to buying new electronics.Working in the Marketing department, launches innovative services on Back Market such as new insurance and telco offers.• Collaborates closely with partners in EU and US to ensure successful product launches and partnerships.• Coordinates efforts from cross-functional teams: Product, Tech, Data, Finance, Legal, Operations, Customer Care, Marketing Performance & Engagement teams.KEY ACHIEVEMENTS+20% Attachment Rate on insurance plans thanks to ongoing data-driven offers optimization and the successful launch of monthly payment facilities.Share(d)
- Share(d)Growth ManagerSeptember 2020 - August 2023 (2 years and 11 months)Paris, FranceShare(d) is the all-in-one app to help families get organized more easily. 📲Accountable for marketing, customer support and product analysis, leads and deploys the growth strategy across the whole AARRR funnel.1/ USER KNOWLEDGE- Conducts qualitative analysis through customer surveys, interviews, and live product testing.- Builds Mixpanel tracking plan and reports to detect opportunities for growth, and understand product usage (power users, wow-moments, churn, etc.).- Defines buyer personas, and develops the brand platform with an external agency.Stack: Typeform, UXCam, Mixpanel, Excel2/ ACQUISITION- Implements new tracking tools to better drive the marketing strategy.- Runs performance acquisition campaigns with a +100k€ yearly budget: display and social ads, SEA, Apple Search Ads, etc.- Defines the SEO strategy, carries out a full redesign of the website’s architecture, and specifies the content writing plan.- Managed a digital marketing apprentice for 1 year.Stack: Adjust, Meta, Google Analytics, SEMRush3/ ACTIVATION, RETENTION, REVENUE & REFERRAL- Fully re-builds the in-app onboarding experience, in collaboration with the Product Owner and the startup’s Founder: 30+ tailored funnels.- Manages Customer Support: fosters user satisfaction thanks to a more complete FAQ section, excellent responsiveness, and bug fixes.- Sets up segmented CRM automations to better activate, retain and convert users: 40+ personalized push notifications.- Puts up and optimizes 20+ contextualized paywalls to boost in-app conversion rates.- Provides recommendations for upgrading in-app experience.Stack: Jira, Figma, OneSignal, Purchasely🎯 KEY ACHIEVEMENTS- 250k+ App Installs- 17k Monthly Returning users (x2 last 12 months)- 12% Premium Conversion rate (x3 last 18 months)- 44 Net Promoter Score (NPS)
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Education
- Master of Business ManagementThe Hebrew University2017Master of Business Administration (MBA) One semester exchange program in Jerusalem: - Business Entrepreneurship - Digital Marketing & Social Media - Strategic Implementation Seminar - Managerial Listening Skills
- EconomicsNOTRE DAME DU GRANDCHAMP2013Intensive two-year preparation program for national competitive examinations to enter top French Business Schools. Courses : Economics, Mathematics, Culture, English, Spanish