About Héloïse
Online business development & project management for international brands, with a smile !
WHAT I DO:
I build & lead online strategies that navigate through complex & fast-evolving e-com organisations.
-> UX project management, including back-end integration (PIM/DAM/MDM, Payment service, etc)
-> Online partnership account management (Amazon, Bol, Wholesalers)
-> Business analytics & customer journey audit
-> Website commercial planning & content creation briefs
WHAT I BRING:
- Strategic business knowledge: 7 years experience managing complex e-com business models; from top management pitches to client facing negotiations.
- Technical knowledge: in-depth understanding of e-com process and systems
- Project management experience: self starter with excellent communication skills & perseverance to align stakeholders from diverse backgrounds.
- High-end & client focus: keen eye for aesthetic designs & best-in-class UX
WITH A SMILE !
As a leader and team member, I believe hard work should stay fun and nothing gives me more energy than the talented people that I get to meet & work with.
-> So I am looking forward to meeting you !
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Amsterdam (up to 50km), The Hague (up to 100km), Eindhoven (up to 100km)
Experience
- CartierEurope Conversion Rate Optimisation (CRO) ManagerLUXURY GOODSApril 2021 - Today (5 years and 2 months)Amsterdam, Netherlands- Responsible for UX strategy and web sales performance (26 websites, 80M€ yearly sales)- Lead team of 3 on web optimizations, e-merchandising & analytics- Build & prioritise European UX projects roadmap and commercial planning- Set up reporting to monitor web KPIs & achieve web sales targets- Use collaborative tools to drive visibility, ecom best practices sharing & influence of Europe Region
- CartierProject Manager E-commerce EuropeLUXURY GOODSSeptember 2018 - March 2021 (2 years and 6 months)Amsterdam, NetherlandsLead European websites migration to YNAP Platform (1 year project, from 6 to 26 websites)- Influence and defend key UX improvements among multiple teams, at regional and central level Responsible for web optimisations, digital content & e-merchandising activation- Lead and defend change requests and bug fixing prioritisation for Europe- Initiate and follow-up on digital content upgrades and integration- Build European e-merchandising strategy through home page plan, back office management and AB testing
- RitualsAccount Manager - Amazon & Bol.com global accountsFASHION AND COSMETICSJanuary 2017 - September 2018 (1 year and 8 months)Amsterdam, NetherlandsObjective: Build strong relationship with the partner to drive Rituals sales on Amazon.com in a profitable and qualitative way.-Define and negotiate the commercial activation calendar on partner's websites (promotions, GWP, sampling)- Supervise Rituals e-shops online merchandising updates- Monitor Rituals & competitors visibility and price policy online- Use product insights and analytical skills to support commercial terms negotiation- Supervise local management of regional online partners through weekly communications and regular market visits
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Education
- Master in Management, Marketing Strategy, Digital Marketing, Nouveaux Medias, Management du sportAudencia Nantes Ecole de Management2013Master in Management, Marketing Strategy, Digital Marketing, Nouveaux Medias, Management du sport
- Exchange student, MBA program for Brand ManagerWilfrid Laurier University2012Exchange student, MBA program for Brand Manager