About Garance
I’m a Product Designer freelancer based in Paris with a 7 years experience in managing, monitoring & optimizing e-commerce websites. Mainly in the Luxury (LVMH, Kering) & Cosmetic industries (Byredo, Aroma-Zone, talm).
I help companies to design the most efficient solution to :
- Meet both business goals & users’ needs.
- Offer unique experiences throughout the customer journey considering all the different touchpoints.
- Maximise conversion rates & related KPIs.
My personal and professional experiences have taught me to deepen into:
1/ STRATEGY
I'm interested in auditing, optimizing & monitoring the on-site customer experience to support objective achievements.
• UX/UI audit & astonishment report
• E-commerce KPI analysis & resulting optimization recommendations
• Priority-Based Product Roadmap definition
• KPI tracking & monitoring through A/B testing
2/ DESIGN
I'm interested in mobile, web, landing pages & apps design covering the whole Design Thinking Process with a Responsive & Mobile-first Approach.
• User Experience Design: Lean UX, User Research, Personas, Empathy map, User Flow, Wireframing, Prototyping, Information Architecture, Concept & Usability Testing
• User Interface Design: Design System, Atomic design
• Interaction Design
3/ DIGITAL MARKETING
I'm interested in optimizing the customer journey considering all the different touch points, in line with the global marketing priorities & seasonal focuses.
• Omnichannel User Experience Design
• SEA, paid social, organic social, newsletters, on-site & print supports consideration.
• Specific on-site recommandations based on the digital marketing plan: e-merchandising, dedicated landing pages, editorial & inspirational content pages, homepage, category pages, product pages & menu update.
TOOLBOX
• Figma, FigJam, Miro, Sketch App, InVision
• GA4, ContentSquare, Hotjar
• SFCC, Shopify, Magento, Prestashop,
• Microsoft Office Suite, Adobe Creative Suite, Adobe Illustrator, Canva, Notion
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Paris (up to 20km)
Experience
- Louis VuittonSenior Product DesignerE-COMMERCEJuly 2024 - Today (2 years)Paris, France-> Developing and implementing a UX framework within Louis Vuitton's digital teams to foster a user-centric approach in digital product development.-> Collaborating with project managers and UI designers to establish UX methodologies that enhance product design and user interaction strategies.-> Working in partnership with the LVMH UX/UI team to share and integrate best practices and methodologies into Louis Vuitton's operations.
- BalenciagaSenior Product Designer • UX/UI DesignerE-COMMERCEApril 2022 - October 2024 (2 years and 7 months)Paris, France-> Took over UX/UI projects following the recent delivery of a redesign and design system by Area17.-> Optimizing the performance of Balenciaga.com internationally (excl. CN) and its levers (emailing, SEA) in close collaboration with CRO, UX & Data teams from Kering, and A/B tasty to boost conversion and promote retention. E.g. navigation, menu, search, checkout, personalization, wishlist, crypto payment, 3D, try-on, KSP reassurance, new customer services…-> Developing immersive experiences that support the brand's outreach, in close collaboration with the Communication team, Digital Innovation Director, and Kering's Innovation Lab. E.g. editorial landing, mini-sites, ski game for the skiwear collection launch, dedicated site for Couture, Balenciaga Music collaborations, NFC projects…
- RooleUX Researcher & UX/UI DesignerAUTOMOBILEApril 2022 - Today (4 years and 3 months)Boulogne-Billancourt, France1er club automobile de France, Roole (ex-Club Identicar) cumule plusieurs activités : assurance complémentaire auto, solutions de protection antivol de voiture, média auto, app dédiée à l'automobiliste et offres permettant d'avoir de l'impact social (plateforme de dons de voitures, accès au permis solidaire, appel à projet pour la fondation Roole...).-> Accompagner la team média Roole (PM, rédacteurs et tech) afin d'optimiser la navigation et le taux d'engagement des visiteurs du site.-> Accompagner la team Impact avec une approche Test and Learn (UX research, UI Design, idéation, prototypage).-> Challenge et idéation avec la team App de la future application.
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Education
- UX/UI DesignIronhack2021• User-centered design, UX research, information architecture, wireframing, prototyping. • Design Thinking Methodology, Agile framework. • Usability evaluation & site redesign. • Atomic design, visual design, user-interaction design. Technologies: Figma, HTML & CSS.
- International Business w/ a Entrepreneurship MasterESCE International Business School2015Grade Master visé et reconnu par l'État