About Frederic
Ma mission idéale : Accompagner les startups et les entreprises en phase de croissance dans le développement et l’exécution de stratégies de go-to-market pour de nouveaux produits d’IA, en particulier dans des secteurs complexes ou fortement réglementés.
Clients ciblés : Startups d’IA et de technologie, entreprises SaaS, ou toute société lançant des produits dotés d’IA nécessitant des stratégies claires d'entrée sur le marché.
Pourquoi je suis le bon choix : Mon expérience chez Quicktext, Drivata, Zubie et RailEurope où j'ai géré des stratégies internationales de go-to-market, démontre ma capacité à faire évoluer des produits complexes et innovants et à créer un positionnement de marché efficace.
English
Native or bilingual
German
Fluent
French
Native or bilingual
Can work on-site
Avignon (up to 50km), Paris (up to 10km)
Experience
- Apaleo GMBHGTM strategy for leading AI B2B Saas in GermanyTECHApril 2025 - October 2025 (6 months)Developed France market entry strategy playbook for leading AI powered PMS platform targeting mid-sized hotel chains and aparthotel operatorsCreated beachhead segmentation strategy and competitive positioning for target personas and against incumbent players.Impact: Established foundation for French market penetration in highly competitive €27M TAM
- QuicktextTransition CMOTECHJanuary 2024 - Today (2 years and 5 months)Paris, FranceTransforming the marketing strategy of Quicktext, ranked #2 for AI leadership in France by a recent study. International leader of AI solutions for the hospitality industry (1700 clients, 76 countries served) :- Improving top funnel traffic, lead nurturing, lead qualifying and conversion via multiple acquisition channels.- Improving client journey to reduce friction at every touch point of the purchase cycle.- Raise awareness in 5 distinct markets in multiple languages.- Raise awareness for the brand in its market with partners and industry influencers.- Introduce tight collaborative process, more efficient tools for better collaboration between remote teams.
- CMA CGM
On Malt
Data quality managerMay 2023 - September 2023 (5 months)Marseille, FranceUne mission très intéressante qui m'a permis d'être l'un des acteurs principaux de laplus grande campagne qualité de données CRM (Salesforce) lancée par CMA-CGM. Incluant 55 pays couvrant 80% des clients, 2 000 collaborateurs formés et encadrés sur plusieurs fuseaux horaire, un demi-million de contacts traités pour en vérifier l'exhaustivité et l'exactitude. j'ai fini par la mise en place d'un « mode d'exécution » dans les métiers concernés pour garantir que la qualité des données reste au plus haut niveau atteint durant la campagne dans toutes les agences du groupe sur 4 continents.
Reviews
Léo
CMA CGM
Reviewed on 29/11/2023
At the end of the mission, the global customer care manager shared this feedback :
“I just want to take a moment to express our gratitude for the great work you've done. Your guidance on the project, the training, coordination and support played an instrumental role in helping CMA CGM getting started in the challenging task. We couldn't have achieved the results we have without you both. We wish you all the best in your future endeavors, and look forward for another time that the stars are aligned to have you on board once again. Big thanks. from all the Customer Care side and Everyone
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Education
- Machine Learning foundations for Product ManagersDuke University's Pratt School of Engineering2023Machine learning foundations for product managers provides an intuitive introduction to the theory behind machine learning. It covers several of the key algorithms used, including both the classical algorithms, as well as deep learning. And we'll discuss the process for building training, evaluating and interpreting machine learning models. how to implement the data science process to organize machine learning projects, team structure, how to overcome common pitfalls that make so many machine learning projects unsuccessful.
- Digital Transformation: From AI and IoT to Cloud, Blockchain, and CybersecurityMassachusetts Institute of Technology2019In a rapidly expanding digital marketplace, legacy companies without a clear digital transformation strategy are being left behind. How can we stay on top of rapid—and sometimes radical—change? How can we position our organization to take advantage of new technologies? How can we track and combat the security threats facing all of us as we are swept forward into the future?
Certifications
- Transformation DigitaleMassachussetts Institute of Technology2019
- Machine Learning foundations for Product ManagersDuke University's Pratt School of Engineering2023