About Fiona
- J’accompagne les entreprises et les entrepreneurs dans l’élaboration de stratégies d’innovation, avec un focus particulier sur l’e-commerce et les expériences de marque immersives
- Je conçois des stratégies alignées sur la vision de chaque marque, tout en identifiant et en développant l’écosystème idéal de partenaires stratégiques
- J’instaure et je cultive une véritable culture de thought leadership, en créant des initiatives propriétaires et différenciantes qui assurent cohérence, visibilité et influence - du contenu au format.
French
Native or bilingual
English
Fluent
Portuguese
Conversational
Italian
Conversational
Spanish
Conversational
Experience
- EMPERIAPartnerships DirectorE-COMMERCESeptember 2022 - September 2024 (2 years)Londres, United KingdomImmersive Commerce Tech Platform - HQ: UK and US - Series A• Leading the overall business strategy for our clients' projects, shaping end-to-end solid userjourneys with high impact on acquisition and retention. Built a strong Web3 Partners ecosystem.• Shaping a community with unique conferences + generating business margins from Partners-driven revenues• Managing strategic commercial deals, building trust and retention with top industry stakeholders
- FarfetchInnovation PrincipalLUXURY GOODSJune 2019 - July 2022 (3 years and 1 month)Londres, United KingdomLeading Tech Luxury e-commerce Platform• Curating most promising startups in 3D, web3 and overall platform solutions for POCs implementation and hopefully full scale across the organisation• Designing and shaping the path for Digital Transformation of the organisation in Immersive 3D, AR and VR
- FrenchFoundersMulti Countries Manager (UK,Switzerland, Belgium, Israel)TECHApril 2017 - May 2019 (2 years and 1 month)Londres, United KingdomNext Generation Business Club of high-level French-speaking entrepreneurs, investors and top-executives• Led 4 markets of 280 highly influential paid members. +200% new members acquisition in 1.5 years:• Set up and executed strategic partnership deals with top companies (Santander, Total, Axa, Rothschild…)• Fully managed events roadmap and execution, delivering about 20 events a year
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Education
- MSc inESCP EUROPE Business School2013MSc in
- MSc in Risk Management & BScSciences-Po Rennes2012MSc in Risk Management & BSc