About Fayed
As a seasoned freelancer, I bring 6 years of hands-on experience in steering digital projects geared towards meeting user needs with a sharp focus on data and tangible outcomes. With a mindset wired for growth and a passion for continuous learning, I am dedicated to delivering exceptional results. Holding certifications as a Scrum Product Owner (PSPO) and Agile Marketing Associate (GMA), I excel in providing leadership to agile teams, ensuring their success in every endeavor. My expertise lies in meticulously guiding the agile development and delivery process, while maintaining alignment with client objectives in terms of budget and scope. From shaping the product vision to executing strategies, conducting research, facilitating discovery, orchestrating launch, overseeing delivery, and driving growth, I handle every aspect of product management with finesse. With me at the helm, rest assured that your digital projects will not only meet but exceed expectations, delivering value at every turn.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 20km), Montpellier (up to 20km), Toulouse (up to 20km), Bordeaux (up to 20km)
Experience
- TBWAProduct & Growth ManagerDIGITAL AND ITOctober 2023 - Today (2 years and 8 months)Paris, France-Product & Growth management for Procter & Gamble US-Defining product vision and roadmaps, conducting benchmarks, identifying user needs-Strategy deployment and project management: Implementing and coordinating the roadmap with IT teams, prioritizing and deploying through agile frameworks to deliver value to users-Monitoring and optimizing customer journeys through KPI tracking-Management and interface: Collaborating with product teams (UX, innovation, etc.) and cross-functional teams (IT, Data, Finance, Legal, Business, etc.) as well as vendors-Responsible for planning briefs, client requirements, and functional specifications for testings on the client's platform-Continuous and in-depth analysis of product performance in collaboration with the data analysts-Monitoring ongoing campaigns and implementing solutions in case of issues-Benchmarking and brainstorming to iterate the products in collaboration with the internal teams and the client-Functional testings and coordination with the data and tech experts-Communication with the NA team through follow-up meetings-Attending agile ceremonies and ensuring coordination between TBWA teams and P&G PMs to work on products in both UX/UI design and technical aspects
- OPPOProduct & Growth Marketing Manager of EuropeTELECOMMUNICATIONSSeptember 2018 - June 2023 (4 years and 10 months)Île-de-France, France-Responsible of Growth & Social Media-EU Digital Brand & Product Management-EU Digital Media Campaign Management-EU KOL Strategy and Management-EU Digital Project Managers Supervision (10 countries)-Paid Acquisition Strategy and Management (Social + SEA)-Traffic Management-Growth Hacking-Data Analysis-Strategic Planning-Digital Campaigns Budget Planning and Management-Online partnerships activations (B2B Paid Acquisition)
- EurosportProduct & Data ManagerENTERTAINMENT AND LEISURESeptember 2017 - August 2018 (11 months)Île-de-France, France-Set up a social data analysis ecosystem that suits with the needs and goals of this flagship media-Create & optimize the social media dashboards-Analyze and propose new KPIs specific to each social platform and in line with the digital plan of the company-Analyze the social content that is already existing and propose some new formats more adapted to each platform-Propose a complete analysis and recommendation (monthly review) of the social content that is implemented on all Eurosport markets (25 countries)-Follow and analyze the different events of the year (WINTER OLYMPIC GAMES, FRANCE CUP, AUSTRALIAN OPEN, US OPEN, ROLAND GARROS, LA VUELTA)-Strategic recommendation and prediction related to the analyzed data-Project management and team coordination (web agencies, social media agencies)-Pass on my knowledge regarding the social media trends and a new way of consuming content-Train my team as well as various services and international markets of the company with a need for the social data tools and a language understanding of the KPIs (Brand Content and Social Media Managers of the countries where Eurosport is implemented)-Provide a technical assistance as a former Product Owner regarding some specific issues but also with the integration of new features on the tool we used to work with (analytics and publishing sections new features and releases)
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Education
- Master 2 (M2), DigitalECS Paris (European Communication School)2016Master 2 (M2), Digital
- Licence, Design et arts appliquésUniversité Paris 1 Panthéon-Sorbonne2014Licence, Design et arts appliqués
Certifications
- Google AdwordsGoogle Inc.2016
- Google AnalyticsGoogle Inc.2017