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Elodie R.ER

Elodie R.

Marketing Director

€990/day
Paris, FR
8-15 years

Average response time: 1 hour

About Elodie

Professionnelle du marketing depuis +15 ans, j'ai eu la chance de faire mes armes dans de très grands groupes (Richemont, L'Oréal, Unilever) avant de rejoindre des start up de renom à différentes étapes de leur vie :
- Uber, en 2014, à l'occasion de son implémentation sur les marchés internationaux
- OpenClassrooms, en 2019, en phases de scaling puis expansion internationale
- En Voiture Simone, en 2017, en phase d'amorçage

Chacune de ses aventures m'a permis de renforcer mon expertise marketing. Eu égard en particulier :
- A la construction d'une marque forte et unique sur des marchés fortement compétitifs;
- Au développement de sa notoriété via des activations paid et unpaid, online et offline,
- A l'acquisition d'audiences B2B, B2C, B2B2C, via des stratégies perf marketing subtilement pilotée
- Au pilotage d'enveloppes budgétaires allant jusqu'à 5M€

Capable de piloter des projets complexes, grâce à un esprit analytique développé, une grande rigueur, et un goût pour le challenge, je saurai collaborer efficacement avec vos équipes pour mener vos projets de développement business vers le succès
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Remote only
Primarily works remotely

Experience

  • OpenClassrooms
    Mentorship Director
    December 2019 - Today (6 years and 6 months)
  • En Voiture Simone
    Chief Marketing Officer
    September 2017 - August 2019 (1 year and 11 months)
    Paris, France
    Defined and conducted 360 marketing strategy with an aim to grow and engage B2B and B2C audiences.
    - Developed and optimized paid acquisition online campaigns: SEA, SMO, SEO, Retargeting
    - Led offline notoriety and brand initiatives: TV, subway, radio, press, street marketing
    - Created a strong brand image through brand platform redefinition, partnerships, PR and speaking opportunities
    - Working side by side with Product and Customer Support teams, enhanced UX through website revamp, mail automation recast and sponsorship program creation
    - Managed up to 7 people and 6 external agencies, recruited for 3 different teams
  • Uber
    Head of Driver Engagement - B2B
    May 2016 - September 2017 (1 year and 4 months)
    Paris, France
    Through deep insights and innovative campaigns, created a sense of belonging amongst drivers community, and built a brand that is loved, inspiring and trusted by Uber communities and citizens.
    - Conducted focus groups and surveys to get sound understanding of drivers profiles, motivations and blocking points
    - Ignited internal employees driving program through EMEA to better seize drivers activity and reality
    - Developed drivers loyalty program through dedicated corporate partnerships and drumbeats of engaging events
    - Managed women supply growth and retention on an European scale
    - Led public policy and brand reputation initiatives through ad hoc partnerships and multi-canals storytelling

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Education

  • Master of Business Administration, Stratégie, finances, marketing, droit, comptabilité, langues vivantes
    EDHEC Business School
    2007
    Master of Business Administration, Stratégie, finances, marketing, droit, comptabilité, langues vivantes
  • Master in Finance, Finance d'entreprise, finance de marché, stratégie
    EADA
    2007
    Master in Finance, Finance d'entreprise, finance de marché, stratégie

Skill set (8)

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