About Elodie
French
Native or bilingual
English
Fluent
Spanish
Fluent
Experience
- OpenClassroomsMentorship DirectorDecember 2019 - Today (6 years and 6 months)
- En Voiture SimoneChief Marketing OfficerSeptember 2017 - August 2019 (1 year and 11 months)Paris, FranceDefined and conducted 360 marketing strategy with an aim to grow and engage B2B and B2C audiences.- Developed and optimized paid acquisition online campaigns: SEA, SMO, SEO, Retargeting- Led offline notoriety and brand initiatives: TV, subway, radio, press, street marketing- Created a strong brand image through brand platform redefinition, partnerships, PR and speaking opportunities- Working side by side with Product and Customer Support teams, enhanced UX through website revamp, mail automation recast and sponsorship program creation- Managed up to 7 people and 6 external agencies, recruited for 3 different teams
- UberHead of Driver Engagement - B2BMay 2016 - September 2017 (1 year and 4 months)Paris, FranceThrough deep insights and innovative campaigns, created a sense of belonging amongst drivers community, and built a brand that is loved, inspiring and trusted by Uber communities and citizens.- Conducted focus groups and surveys to get sound understanding of drivers profiles, motivations and blocking points- Ignited internal employees driving program through EMEA to better seize drivers activity and reality- Developed drivers loyalty program through dedicated corporate partnerships and drumbeats of engaging events- Managed women supply growth and retention on an European scale- Led public policy and brand reputation initiatives through ad hoc partnerships and multi-canals storytelling
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Education
- Master of Business Administration, Stratégie, finances, marketing, droit, comptabilité, langues vivantesEDHEC Business School2007Master of Business Administration, Stratégie, finances, marketing, droit, comptabilité, langues vivantes
- Master in Finance, Finance d'entreprise, finance de marché, stratégieEADA2007Master in Finance, Finance d'entreprise, finance de marché, stratégie