About Ellison
English
Native or bilingual
French
Native or bilingual
Arabic
Native or bilingual
Experience
- PartooSenior Product ManagerE-COMMERCEJanuary 2022 - Today (4 years and 4 months)Paris, France• Lead the management of Partoo's messaging product, centralizing channels (WhatsApp, Messenger, Instagram, Google, SMS) for a seamless experience and achieving product-market fit with key productivity and lead generation functionalities• Increased product annual revenue from 4x in two years through strategic product development and major releases• Synthesize and communicate team metrics, vision, and objectives to stakeholders, C-levels and head of departments, ensuring alignment and educating on the product process• Developed dashboards to identify and capitalize on roadmap opportunities, emphasizing data-driven decision-making, leading to improved customer satisfaction (55% to 83%) and reduced first response time (49 hours to 10 hours)• Launched a lead-generating web widget, with a user-friendly installation process for non-tech clients, and expanded it to enterprise clients with WhatsApp and Messenger integration, opening new markets
- TraxProduct ManagerSeptember 2020 - December 2021 (1 year and 3 months)Paris, France• Transformed reporting from Excel reports to BI dashboards and establish them as a product offering, saving the user 75% in labor hours• Established and integrated key client KPIs into our capabilities, helping them better gauge their efficiency on all fronts: from shelf availability to supply chain issues and even employee management showing the product's impact• Productized the client API by identifying client needs and aligning with our product capabilities; building requirements and development specifications for our input / output APIs
- QopiusProduct ManagerSeptember 2019 - September 2020 (1 year)• Managed and organized external development by setting up an agile and iterative product infrastructure resulting in an optimized feature cycle that saved approximately 20 days per feature release• Delivered a mobile app for in-store product and price compliance, leading to adoption by Europe's largest retailer
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Education
- Master of Science in Business Consulting and Digital TransformationSkema Business School2018
- B.Eng. in Mechanical EngineeringLebanese American University2017