About Dhiaeddine
Experienced digital strategy professional with 18+ years dedicated to helping leading mid-sized
businesses & CAC40 companies across various sectors (banking, automotive, logistics, luxury)
drive change through innovation and accelerate on digital, both in B2C and B2B environments.
What makes me different:
➔ A passion for product management, and a strong expertise for agile frameworks.
➔ A strategic mindset with operational know-how and an obsession for impact.
➔ A servant leader of cross-functional teams in complex environments.
➔ A firm believer of digital as a culture and an endless source of curiosity and learning.
English
Fluent
French
Native or bilingual
Can work on-site
Paris 10e Arrondissement (up to 50km)
Experience
- BNP PARIBASLead Product Manager (Contractor)BANKING AND INSURANCEMarch 2019 - Today (7 years and 3 months)Contributed to the acceleration of retail banking transformation across the various entities of the BNP Paribasgroup by driving the vision for the whole Retail Digital Booster program’s products (open banking capabilities(PSD2), conversational banking, client data management, track and trace, document management…) - ultimatelypaving the way for a banking services marketplace:➔ Accountable for setting and constantly updating the Product vision, prioritizing needs and ensuring best-in-classtechnical, organizational, and business approaches. Owned budget monitoring (xM€) and drove decision makingwith governance bodies to move the roadmap forward.➔ Advocated for internal adoption of the program’s assets to maximize mutualization and ROI.➔ Set up and guided Agile@scale rituals, animating a community of 9 product owners: Quarterly Agile Planning,Product Reviews, Product Owner Chapters, Risk Reviews.➔ Controlled alignment of delivery with product commitments; measured product success by defining and trackingquality, performance, engagement and satisfaction metrics.
- BNP PARIBASProduct Owner (Contractor)BANKING AND INSURANCEJuly 2018 - March 2019 (8 months)Paris, FranceAs part of the group-wide Retail Digital Booster program, led the squad in charge of launching “ConversationManagement”, a new set of services enabling a unique omni-channel reference framework for all clientcommunications:➔ Defined the product roadmap by aligning business needs and prioritizing user stories, by ensuring sign-off fromsecurity and architecture committees and by defining the project’s economic viability for management control.➔ Drove the squad’s day-to-day progress (animation of the quarterly agile planning), with direct management of theteam’s business analysts (2 people).➔ Advocated for the product usage among operational entities via bi-weekly workshops.
- BNP PARIBASProduct Owner (Contractor)BANKING AND INSURANCEFebruary 2017 - June 2018 (1 year and 4 months)Paris, FranceImproved customer experience by digitalizing the private banking onboarding journey:➔ Delivered against the 2017 product roadmap by connecting with business teams and managing the day-to-daywork of scrum teams and IT contributors. Outcome: launch of a new omnichannel journey (with e-signature); clientonboarding time reduced by 70% and significant improvement of conversion rate and NPS.➔ Defined the 2018 roadmap by liaising with operational teams and built the story mapping of upcoming functionalities.
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Education
- Executive MasterSciences Po2021Executive Master
- Maîtrise, Sciences du langageUniversité Sorbonne Nouvelle (Paris III)2003Maîtrise, Sciences du langage