Description

I lead Product x GTM for creative tech startups.

MY PROFILE

8+ years of experience shaping and growing creator-driven and media consumer solutions.

Ex Meero, Majelan, Pinterest.

Entrepreneurial mindset, mainly focused on 0 to 1, user activation & early growth strategy.

YOUR NEED

As a fractional Product Lead or Senior (Growth) Product Manager, I will help your team ship impactful products aligned with your desired positioning and growth objectives. Get strategic and hands-on expertise on:

👉Product execution

— Refine your strategy, aligning your roadmap with your vision, positioning & objectives.

— Implement data-driven frameworks (including North Star/KPI tree definition).

— Deliver quick MVP/features before iteration, with strong look-and-feel.

👉 Product growth

— Optimize your AARRR funnel per each GTM channel.

— Improve activation & stickiness (onboarding simplification, CRM automations).

— Generate user referrals.

👉 Product/market alignment

— Augment your market analysis & fuel your discovery with customer research.

— Shape your product narrative, focusing on your primary target & most distinctive value.

— Craft & execute impactful go-to-market plans to boost adoption.

Feel free to reach out!

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
Italian
Fluent

Workplace preferences

Can work on-site

Lyon (up to 10km), Paris (up to 10km), Marseille (up to 10km)

David Balagna
Product Management & Go-to-Market Partner
SOFTWARE PUBLISHING
June 2023 - Today (3 years)
Product advisory & fractional (Growth) Product Management.

Focused on 0 to 1, user activation, and early growth strategy for creative tech companies.

Currently: CyGO Venture Studio

Past projects:
↳ Meero (Strategy) - AI media editor for online sellers
↳ Antler (MVP) - Creator dashboard for music scouting
↳ T&F Média (Strategy) - FR platform for conservation magazines
↳ Fivegem (Discovery) - AI curation app for cultural goods
↳ Matrice x Paris 2024 (Strategy) - Learning platform for creatives
↳ YouPray (Strategy) - Audio app for prayer & meditation
↳ Newtone (GTM) - AI copywriter for eCommerce
↳ Amplify (Day Zero) - Automated ad manager for SMEs
Product Strategy Product-Led Growth Product Marketing MVP
Bulldozer Collective
Product Growth Advisor
SOFTWARE PUBLISHING
September 2024 - Today (1 year and 9 months)
Growth expert collective.
Roles: Product advisor, PLG advisor, fractional Head of Growth.
Focused on product positioning & go-to-market strategy.
Product Growth Positioning Go-to-market Strategy
Antler
Founding Product Manager, MusicTech
PRIVATE EQUITY
March 2024 - July 2024 (5 months)
Paris, France
10-week entrepreneurial residency. Focused on MusicTech opportunities.
Led MVP scoping, prototyping & design.