Description

En tant qu'expert en stratégie de marque et de communication, j'interviens depuis une quinzaine d'année sur une grande diversité de sujet liés

1. A la marque : Positionnement et plateforme, brand book, marketing de l'offre, charte éditoriale

2. Au consommateurs : Analyse de tendances socio-culturelles, identification d'insights consommateurs, analyse de marchés, définition de personae, identification de parcours d'achat, de touchpoints avec la marque

3. A la communication : stratégie de contenu, stratégie social média, rédaction web, stratégie de communication on et off line

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Versailles (up to 50km), Paris (up to km)

Freelancing
Brand & communication expert
PRESS AND MEDIA
June 2020 - Today (6 years)
Versailles, France
Conceptualised, strategized, and formulated value-adding brand and content strategies for clients.
- Researched industries, competitors, market trends, and consumer insights
- Constructed plans and guidelines for creative teams
- Defined new platforms
- Elaborated social media and content strategies

Taillefine : Conduct an exploratory on Body management
Biotic Phocea cosmetic : Designed the Brand platform
Cyclamed : Designed a content strategy
Samsung : Designed a digital strategy for the launch of Samsung earbuds
La ferme d'Anchin : Delivered a qualitative report
Ipsos : Delivered a social media listening report
Perenco : Designed a brand book and editorial guideline
Brain Value : Conducted an exploratory on the building of a brand
Toyota : Delivered a claim for the launch of the new Cross on the French market
Lexus : Delivered communication territories
McArthurGlen : Defined the new campaign
Emeraude : Defined the brand platform and marketed the offer
plateforme de marque Analyse de tendances Consumer Insight Persona Stratégie de contenu charte éditoriale Marketing de l'offre social listening Etude qualitative
Brain Value
Planneur Stratégique Sénior
CONSULTING AND AUDITS
March 2022 - February 2023 (11 months)
Paris, France
Assisted clients with their marketing and communication strategies defining directions to follow, designing brands' platforms, communications' territories and concepts, inspiring and facilitating products' innovation.
- Compiled trend books to communicate insights on consumer trends and behaviours
- Performed extensive exploratory research to efficiently define target markets and concepts
- Conducted incremental innovation, facilitating ideation workshops and crafted products concepts for clients
- Defined Brand platforms and crafted Brand book including tone of voice for clients

Gerblé : Delivered innovative product concepts
MoM : Delivered innovative product concepts
Radisson Hotels : Delivered communication territories to brief the communication agency
Innovation produit Analyse de tendances Consumer Insight
HAVAS MEDIA FRANCE
Audience & communication expert
PRESS AND MEDIA
October 2019 - March 2020 (5 months)
Puteaux, France
Designed traditional and digital media strategies focused on achievement of client media targets.
- Oversaw creation of innovative, original, and high-quality content
- Utilised social media platforms to promote brands and raise customer awareness
- Evaluated consumer journeys to create highly efficient campaigns integrating all touchpoints

FDJ : Make communication recommendations integrating the pop culture territory to meet key targets on every touchpoint
Lactalis : Delivered product concepts for key target
Gerblé : Make marketing and communication recommendations to meet key targets
Disney : Delivered claims for the Disney Princess brand on the French market
Credit Agricole : Make communication recommendations cross-analysing travel trends and key targets' journey
Consumer Insight Customer Journey Persona Analyse de tendances Stratégie de communication Innovation produit Conception rédaction