Description

J’aligne image, communication et revenus : de la plateforme de marque au pipeline (acquisition → conversion → rétention).

Ex-CMO/CCO (15+ ans).

Je conçois des stratégies d’image & communication construites pour vendre : proposition de valeur claire, narration qui convertit, canaux priorisés, mesure continue (CAC, LTV, ROAS, payback, MQL/SQL).

Ce que je livre

Plateforme de marque revenue-ready : messages, preuves, offres, pricing/packaging, objections & RTB.
Communication 360° pilotée : social playbook, contenus orientés conversion, influence, RP-to-Pipeline (angles → coverage → trafic traqué → leads).
GTM & Monétisation : séquence lancement, landing & CRM, tests payants, tableau de bord (acquisition, conversion, panier, rétention).
CMO fractionné : roadmap 90 j, OKR revenus, rituels de pilotage, coaching équipe. Méthode : diagnostic (72 h) → KPI tree revenus → sprints (créa, RP, paid/CRM) → revue hebdo (tests, ROI, learnings).

Industry field of expertise

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 20km)

Koala Interactive (Wyylde.com)
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