About Célia
Relentlessly dynamic and proactive young business graduate, I am always up for new challenges and willing to learn with a positive outlook. My entrepreneurial mindset, my adaptability and my cross-cultural experience helped me to built a valuable skill set.
I made 5 years studies on Business, Digital Marketing, E-Business and Data Science in Chambery, Paris and Shanghai.
I worked for several industries on various positions (home automation, sports, luxury, fashion) which allow me to have an overview on trends in e-commerce and understand how works most of the domains: Marketing, CRM, Data/Tracking, Project Management, Digital Innovation, Strategy.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Ralph LaurenMarketing Analyst, Data Intelligence EMEA WholesaleLUXURY GOODSJune 2022 - Today (4 years)Plan-les-Ouates, Switzerland. Analyzing customers/brands/products results & clients profiles for executive board & teams. Monitoring KPIs, identifying trends & new opportunities. Collaborating on elaborating action plans & strategies. Developing Marketing Campaign tracker, scorecards & ad'hoc reports. Managing & optimizing the online data reporting tool with the agency. Supporting on market research studies. Working on ad-hoc projects : clienteling events, D&I projects, marketing tasks (competitor study, etc)
- PiagetCRM Project ManagementLUXURY GOODSJune 2021 - June 2022 (1 year)Genève, Switzerland. Analyzing CRM/eCRM results/KPIs, client profiles for HQ/Local teams & Executive Board. Coordinating the eCRM operations: markets & agencies, emailings deployment in Salesforce (marketing automation, HQ & local newsletters, briefs, visual designs, contents, trackings). Monitoring KPIs for HQ & markets and identifying trends & new opportunities. Developing CRM reports for HQ & local uses: data crunching, CRM insights, gap analysis. Helping implementing new CRM reports & CRM Digital Tools (eCard) for the markets. Developing ad-hoc projects with HQ & markets teams (HJ predictive model, customer journey, gifting, assets, best practices, etc)
- FCG Private FinanceFinancial Planning CoachBANKING AND INSURANCEDecember 2020 - June 2021 (6 months)Annecy, France. Phoning: prospects & clients. Managing customers loyalty & follow-up. Clients Financial Reports & Financial Advices
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Education
- MSc in Digital Marketing & Data ScienceEM Lyon x ECNU Shanghai2020Semestre d'échange à Shanghai. Mandarin Chinese - Business Analytics for big data with Watson - E-commerce in Asia - Application design and web development - Asian Business Environment
- MSc in Digital Marketing & Data ScienceEM Lyon2020EQUIS, AACSB, AMBA Accreditations EDUNIVERSAL 2018, Prix de l'innovation Campus de Paris et de Shanghai Learning Trip à Boston DIGITAL MARKETING / Digital Marketing - CRM, Data platforms and Marketing Automation - Principle of user experience design (UX/UI) - UX design with Xd Adobe - Store Digitalization - Web content strategy - Consumer behavior and identity - Strategizing: Online Business modes - RSE - Asian Business environment - E-commerce in Asia - Social Media and Mobile Marketing in Asia - Google Analytics DATA SCIENCE / Data for Business - Statistics for market research with R - Business Analytics: advances business Excel / SQL / Tableau - Web Analytics programmatic advertising - Data Visualization - Data Science - Ethics in Data - Machine learning - Python coding - Application design and web development - Business analytics for Big Data with Watson LANGUES / Anglais - Mandarin Chinese
Certifications
- Certificat VoltaireCertificat Voltaire2017
- Google AnalyticsGoogle2019