Bruce Bono

In charge of developing our cosmetics brand SKIN MINUTE

Products: Medical Devices, OTC cosmetics, food supplements

- Manage and improve sales activities in existing territories (France and Switzerland). o Supervise 35 sales reps in France, 2 sales reps. o Negotiate with pharmacies group in France to increase the products listing and sales. o Recruited and supervised 2 sales reps and one Key Account Manager in Switzerland. o Prospected and Closed deal with the first chain of pharmacy in Switzerland.

- Opened strategic new territories and set up business model: Germany and Austria.

- In charge of prospecting new territories (Europe, Middle East and Asia) along with business model proposal for expanding company's international presence

- Devised and implemented digital marketing strategy:

- Built-up an Instagram community of 1500 people in 2 months

- Developed the e-commerce website

- Set up & monitored Facebooks Ads campaign, A/B Testing

- Implemented Google Ads / SEA strategy for keywords optimization

- Organized social influencers campaign for brand awareness

- Performed emailing campaigns

- Performed market research to study consumer behaviour, latest trends, and competitor activity

- Prospected physical shops / concept stores to introduce the products leading to 2 openings (Paris and Lyon)

- Negotiated and ran Pop-Up stores in Paris