Belle Chedevergne

Global Senior UX/CX Researcher

Remote from Paris

  • 48.8546
  • 2.34771
  • Indicative rate €500 / day
  • Experience 7+ years
Propose a project The project will only begin when you accept Belle's quote.

Availability not confirmed

Propose a project The project will only begin when you accept Belle's quote.

Location and geographical scope

Paris, France
Remote only
Works remotely most of the time


  • Verified email


  • French

    Native or bilingual

  • English

    Native or bilingual

  • Spanish

    Full professional proficiency

Skills (50)

Belle in a few words

Working within the marketing or digital team, I champion the voice of customers. Using an holistic approach and quantitative/qualitative data, I bring meaningful insights to life and make sure strategic decisions are based on objective consumer needs and behaviours.

As a leader, I nurture teams ensuring they can maximise their strengths and encourage them to also be great customer advocates.
Having experienced both in-house and agency-side, I am used to building solid relationships with stakeholders and agency partners, in order to bring the best outcomes for customers.

Curious by nature, I always seek new challenges and have a willingness to continuously learn.
I love observing and understanding how people behave, how they think and what they actually need.
Constantly following a customer-centric approach, I ensure the service or the product we offer is the best possible.

Creative and passionate, I bring organisations new perspectives: using research, insights and analytics to provide clear recommendations, business priorities and thus driving commercial results.

A keen relationship builder, I am a social butterfly outside of work. I love organising special events and activities to bring people together. I discovered recently a new passion for beach volleyball and you are most likely to find me at the beach playing every weekend.



Digital Agency and IT company

Founder and Principal Consultant

Remote - Global

October 2019 - Today

Founder of X REVU, an independent UX and strategy agency empowering clients with meaningful recommendations to improve your website/app, its conversion rate and so your business revenue. Deep understanding of user expectations, behaviours, needs and motivations through 13 years of customer research experience working for diverse industries and brands in Australia and in Europe. Non-bias, bringing a set fresh of eyes and taking a holistic, strategic, insightful approach combining business, research and marketing best practices to review website or app. Take your website/app to the next level... - By reviewing your website/app taking into account your business strategy, your brand positioning and the core needs/goals of your users - By making sure consistency exists between website and app - By providing clear feedback to your team to optimise the UX/UI, aiming to facilitate user adoption for the target end-users - By offering new ideas to develop further your business through co-creation workshop or just brainstorming with you Industry experience in: - FMCG & Retail - Health Care/Pharmaceutical - Automotive - Alcohol & Beverages - Media & Digital - Tourism - Infrastructure & Telco Reach out for a free quote!


Digital Agency and IT company

UX Researcher Lead

Sydney, New South Wales, Australia

December 2019 - May 2020

Key achievements:
- Set up a User Experience Research practice, scoping and facilitating usability testing
- Successfully researched to improve the following platform features: job search/post, worker availability, new on-demand service, client search journey, support style, profile and video call
- Created a ‘remote research’ only process to cater for Mable specific user needs across Australia

Woolworths Group


ResearchOps & Analytics Lead in the Service Design Team (Endeavour Drinks)

Sydney, Australia

January 2019 - September 2019

Key achievements:
- Improved customer experience by supporting and conducting qualitative research with customers and store teams for major initiatives such as My Dan’s loyalty program, DM and BWS app launch testings, DM on-demand delivery and BWS payment change
- Fostered team collaboration by creating a Trade deck for the weekly Digital stand up and a Service Design Newsletters to update the broader team of advancements
- Implemented new ways of analysing usability tests enabling team engagement

Woolworths Group


UX Research and Insights Lead (Woolies X)

Surry Hills, New South Wales, Australia

January 2018 - January 2019

Key achievements:
- Improved the VOC report by quantifying customer feedback and bringing to life key insights to help the squads prioritise their backlogs
- Contributed to improving the website design experience which increased the VOC site navigation, the DX Ranking, the traffic and number of search
- Enhanced the Woolworths app which contributed to the increase of Mobile Web conversion, Mobile traffic, Mobile app revenue
- Created new processes for the UX/UI designer team for more efficient research
- Delivered UX Personas for helping the UX team to understand the users' needs, experiences, behaviours and goals
- Implemented new ways of analysing usability tests, helping team’s collaboration & engagement
- Successfully refurbished the Usability Lab to ensure better user testing

nbn™ Australia


Strategy & Insights Manager, Customer and Commercial

Sydney, Australia

January 2016 - January 2018

Key achievements:
- Introduced a new research supplier – Kantar Millward Brown which was proven to be a very successful relationship
- Developed and implemented the ‘One Number Score’ Kantar Millward Brown methodology to test all ads to consistently meet gaps in the business
- Launched the new nbn Online Community which enabled cost saving by fast and lean research


Cosmetics & Fashion

Consumer and Shopper Insights Manager

Milsons Point

January 2014 - January 2016

Key achievements:
- Maintained great relationships with all key stakeholders including research, creative, comms and PR agencies being involved in creative briefs, tissue sessions, executions, pathways & packaging
- Highly regarded and involved in marketing strategies with the ability to provide insightful inputs
- In one year, launched successfully 100 surveys through online panels that helped the marketers to take quick strategic and commercial decisions whilst saving huge costs for the company - Increased all panel’s response rates with interactive surveys and engaging newsletters
- Recipient of the Kimberly-Clark Innovation Award for best consumer innovation for U by Kotex

Hub Insights


Hybrid Qual & Quant Senior Market Researcher and Business Development Manager

Sydney, Australia

January 2010 - January 2013

Key achievements:
- Acquired expertise in Brand Positioning, Net Promoter Score, Category deep-dives, New Product Development, Communications Research, Usability Testing, Digital Trends, Packaging Research, Virtual Shelf, U&A, Segmentation, Category Mapping, B2B Customer Satisfaction
- Contributed by adding new clients to the Hub Insights portfolio: Peugeot Citroën and Samsung

International Flavors & Fragrances


Regional Customer Insights Manager (EMEA)

Hilversum, The Netherlands

January 2007 - January 2010

Key achievements:
- Achieved 100% customer enquiry & project brief deadlines by streamlining coordination & communication amongst various stakeholders (i.e. Sales, Perfumers, Evaluators, Marketing, CI, Technical, Safety departments)
- Contributed to winning several multi-million dollar client projects in HC/PW/FS product ranges
- Implemented successful new order management system that significantly facilitated the input into SAP, reducing mistakes, unclear communication & turnaround time from sometimes several days to a few hours

Sanofi - Sanofi


Marketing Support Specialist

Gouda, South Holland, Netherlands

January 2007 - June 2007

Key achievements:
- Developed standard marketing reports consisting of definition of the products and turnover, covering around 65 representatives and 35,000 doctors/pharmacists for the relevant categories of patients
- Analysed company & competitor performance in the Dutch market using internal software tools. This helped the team to reconcile sales data collected from different sources and take corrective measures for closing gaps
- Created a new process using Excel for reporting all the doctor interview details from medical representatives. This data report was updated for review in the beginning of each month. New process reduced turnaround time from 5 to 1 day

Sanofi - Sanofi


Marketing Analyst


December 2005 - December 2006

Key achievements:
- Implemented pilot study to test market acceptance of medicines (by both patients and doctors),
- Presented global market research plans, market trends and impact of new medicine introduction to the current market
- Conducted product performance follow-up using market analysis tools - used by global team to flag market opportunities


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