Description

Working within the marketing or digital team, I champion the voice of customers. Using an holistic approach and quantitative/qualitative data, I bring meaningful insights to life and make sure strategic decisions are based on objective consumer needs and behaviours.

As a leader, I nurture teams ensuring they can maximise their strengths and encourage them to also be great customer advocates.

Having experienced both in-house and agency-side, I am used to building solid relationships with stakeholders and agency partners, in order to bring the best outcomes for customers.

Curious by nature, I always seek new challenges and have a willingness to continuously learn.

I love observing and understanding how people behave, how they think and what they actually need.

Constantly following a customer-centric approach, I ensure the service or the product we offer is the best possible.

Creative and passionate, I bring organisations new perspectives: using research, insights and analytics to provide clear recommendations, business priorities and thus driving commercial results.

A keen relationship builder, I am a social butterfly outside of work. I love organising special events and activities to bring people together. I discovered recently a new passion for beach volleyball and you are most likely to find me at the beach playing every weekend.

Languages

French
Native or bilingual
English
Native or bilingual
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

X REVU
Founder and Principal Consultant
DIGITAL AND IT
October 2019 - Today (6 years and 9 months)
Remote - Global
Founder of X REVU, an independent UX and strategy agency empowering clients with meaningful recommendations to improve your website/app, its conversion rate and so your business revenue. Deep understanding of user expectations, behaviours, needs and motivations through 13 years of customer research experience working for diverse industries and brands in Australia and in Europe. Non-bias, bringing a set fresh of eyes and taking a holistic, strategic, insightful approach combining business, research and marketing best practices to review website or app. Take your website/app to the next level... - By reviewing your website/app taking into account your business strategy, your brand positioning and the core needs/goals of your users - By making sure consistency exists between website and app - By providing clear feedback to your team to optimise the UX/UI, aiming to facilitate user adoption for the target end-users - By offering new ideas to develop further your business through co-creation workshop or just brainstorming with you Industry experience in: - FMCG & Retail - Health Care/Pharmaceutical - Automotive - Alcohol & Beverages - Media & Digital - Tourism - Infrastructure & Telco Reach out for a free quote!
Mable
UX Researcher Lead
DIGITAL AND IT
December 2019 - May 2020 (6 months)
Sydney, New South Wales, Australia
Key achievements:
- Set up a User Experience Research practice, scoping and facilitating usability testing
- Successfully researched to improve the following platform features: job search/post, worker availability, new on-demand service, client search journey, support style, profile and video call
- Created a ‘remote research’ only process to cater for Mable specific user needs across Australia
Woolworths Group
ResearchOps & Analytics Lead in the Service Design Team (Endeavour Drinks)
RETAIL (LARGE RETAILERS)
January 2019 - September 2019 (8 months)
Sydney, Australia
Key achievements:
- Improved customer experience by supporting and conducting qualitative research with customers and store teams for major initiatives such as My Dan’s loyalty program, DM and BWS app launch testings, DM on-demand delivery and BWS payment change
- Fostered team collaboration by creating a Trade deck for the weekly Digital stand up and a Service Design Newsletters to update the broader team of advancements
- Implemented new ways of analysing usability tests enabling team engagement