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Aurélie NgoAN

Aurélie Ngo

Senior CRM · Marketing Automation · Growth

€800/day
1 project
Annecy, FR
8-15 years

Average response time: 1 hour

About Aurélie

Hello, je suis Aurélie ! Depuis plus de 5 ans, j’aide mes clients à :
🚀développer une base client qualifiée
🎯optimiser & implémenter leur stratégie marketing digitale
🦸créer du contenu qui donne envie, convertit et fidélise

J'accompagne votre croissance grâce à mes compétences en :

Marketing automation | Acquisition & Rétention
- Définition des parcours clients et des objectifs
- Création de scénarios d'acquisition, rétention, ré-engagement et fidélisation
- Qualification de leads pour les transformer en clients puis en véritables ambassadeurs
- Copywriting et supervision du design, AB tests
- Monitoring des performances et reporting

*77% du CA lié au CRM vient de campagnes automatisées, segmentées et personnalisées (Source : DMA)*


CRM | Rétention
- Définition des personas, segments et besoins data
- Rédaction du cahier des charges
- Création des textes, copywriting, storytelling, design
- Mise en place des campagnes multi-canales (email, app…)
- Cohérence de la stratégie digitale à l’international
- Suivi et analyse des résultats

Gestion de projets digitaux
- Intégration d’un nouveau canal de communication : in-app
- Migration de données sur un nouvel outil CRM
- Intégration de champs de données pour un tracking plus performant
- Refonte de charte graphique et ton de marque, cohérence sur tous les canaux

Data reporting & business intelligence
- Définition des besoins / KPIs
- Gestion d’analyse de données complexes (tracking, attribution, segmentation)
- Reporting chiffrés complets (Google Analytics, Tableau, Firebase, Excel)
- Analyse en détails et recommendations

Quelques mots sur moi :
Je suis dynamique, orientée solution et dotée d’une bonne gestion de la pression pour mener à bien des projets stratégiques dans les délais et avec créativité

N'hésitez pas à m'écrire ici pour échanger sur une potentielle collaboration ! 🙌
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

  • Vietnamese

    Native or bilingual

Remote only
Primarily works remotely

Experience

  • Self-Employed
    Freelance Digital Marketing & Communication
    CONSULTING AND AUDITS
    January 2020 - Today (6 years and 5 months)
    Remote
    • Helping digital clients express their vision through impactful key messaging and storytelling
    • Building and growing communities through powerful content on the relevant channels
    • Realizing market benchmarks to express strategic recommendations • Writing attractive, engaging and on-brand content: web content, newsletter, social media...
    • Implementing standalone marketing campaigns
    CRM Stratégie de communication Email marketing Amazon Créatif Freelance Application Mobile Gestion de projet
  • Better Now
    Entrepreneur
    ENVIRONMENTAL
    April 2020 - Today (6 years and 2 months)
    Remote
    • Creating a community of change makers and environmental ambassadors
    • Designing a mobile app to help active workers live more sustainably
    • Providing educational, material and psychological support to take action on a daily basis
    • Developing partnerships with sustainable and eco-friendly brands
    • Launch date: work in progress
  • Netatmo
    Lead CRM Manager (Remote)
    INTERNET OF THINGS (IOT)
    October 2017 - December 2019 (2 years and 2 months)
    Remote
    • Management (2 people)
    • Cross-channel strategy & planning
    • CRM management of compelling campaigns in 6 languages for 150+ countries for Netatmo and Legrand
    • Implementation of a new feature: in-app news
    • Marketing automation (onboarding, upselling, cross-selling, re-engagement)
    • Analytics

    Netatmo is a leading smart home company (IoT) creating simple, beautiful smart solutions for a safer and more comfortable home. The company's ambition is to bring useful technology to the most intimate place you own. In order to pursue this goal, Netatmo follows 4 commitments: durable design, privacy at its core, useful & reliable, thoughtful notifications. It is selling worldwide (150+ countries in major retailers and online). It has raised $30M+ in venture capital (2015) and has been awarded multiple times by the "CES Innovations Design and Engineering Awards".
    Smart Home Smart objects CRM Management d'équipe Gestion de projet Stratégie de communication Marketing de contenu Brand content

Reviews

4,0

Out of 1 rating

L

Ludovic

GROUPE VB

Reviewed on 18/03/2021

Recommendations

CN
DA
FU
+2
Caroline Nouaille and 4 other people have recommended Aurélie

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Education

  • Master's Degree, Business, Management, Digital Marketing, Distribution and E-commerce
    IÉSEG School of Management
    2016
    • International MSc program • EQUIS, AMBA and AACSB accreditations • Rankings : #17 amongst the best Masters in Management in the world - Financial Times, 2014 #7 in France - Financial Times, 2014 #6 top business schools in France - L'Etudiant, 2014 Consulting Project on "The power of digital content marketing in the B2B business" MSc in Digital Marketing and E-commerce in apprenticeship
  • 2nd year - Bachelor in Administration
    UQAR - University of Quebec, Levis Campus
    2013

Skill set

Categories