Asma Makni

Leading a team of 4 Legal Ops & Legal Product managers: Implemented an internal regulatory tracking system across +150 countries, reducing external advisory spending by 40% in 2023 while ensuring timely updates, risk evaluation, and effective follow-up actions, resulting in a more robust compliance framework. Addressed ad-hoc issue handling and lack of strategic focus within the legal team by leading its transition into a project-based department. This initiative optimized efficiency and effectiveness by aligning legal activities with business objectives, prioritizing tasks, and proactively anticipating future needs. The implementation of clear OKRs and a project tracker resulted in enhanced productivity and streamlined reporting to leadership. Developed a centralized internal knowledge base consolidating scattered legal information and providing client-facing teams with self-serve resources, ensuring regular updates to prevent outdated knowledge, resulting in a 30% reduction in queries, increased client satisfaction, and freed SME time for strategic initiatives. Implemented contract automation and standardization to streamline onboarding processes, reducing timelines and enhancing flexibility for clients through self-serve customization. Achieved automation in 80+ countries, resulting in increased gross margins and reduced onboarding timelines from 17days to 8 on average in 2023. Developed compliance features for the Contractor product after extensive client interviews and market research, addressing client needs for risk mitigation and compliance assistance, leading to improved market competitiveness and higher prospect conversion rates.

Handled daily administrative duties encompassing legal tasks such as drafting and negotiation of commercial documents, and managing corporate filings, alongside financial metric tracking, accounting oversight, and bookkeeping. Crafted a distinct value proposition through competitor analysis and extensive user interviews, highlighting key strengths and clear differentiation. This approach led to a successful cold reach effort with a 5% conversion rate, showcasing the resonance of our messaging with the target audience. Developed a targeted sales strategy funnel and process following successful validation of our value proposition. Focused on engaging "engineering leads" persona and "growth/scale-up" segments, with dedicated sequences and informative content. This contributed to a tenfold increase in monthly recurring revenue (MRR) within 8 months, supported by a 29% qualified lead to customer conversion rate in the second half of 2023. Implemented an SEO-focused marketing strategy to address scalability challenges stemming from a small team and limited budget. After six months of focused SEO efforts, organic traffic accounted for 30% of our client base

Implemented a robust knowledge base and training program to address the complexity of our product and enhance expertise across teams. This initiative significantly accelerated newjoiners' onboarding process while reducing dependence on subject matter experts for basic client interactions. Implemented a self-serve onboarding process to improve gross margins and client usability issues, collaborating with product, and operations teams to create guided flows and extensive documentation. This transition increased gross margins, allowed customer success teams to focus on growth, and empowered clients to become power users of the platform. Introduced service offerings to complement our SaaS product, addressing the needs of clients lacking expertise or resources to operate independently. This initiative, tailored to clients' core requirements such as employee shareholding schemes and fundraising events, resulted in heightened client satisfaction and increased revenue. Delivered comprehensive legal guidance encompassing commercial negotiations, GDPR compliance, corporate governance, shareholder relations, support for the completion of seed round, and employment law matters for the company.