Annick De Pelsemaeker

Coached a team of 3 employees. Managed the NIVEA digital marketing budget. Coordinated all digital touchpoints such as website, social media, influencers, newsletters and webshop.

- Launched an own NIVEA webshop part of the top 3 European countries.

- Implemented a 360° digital strategy (KPIs tracking, reporting, and optimisation).

- Increased the digital share by +5%.

Led a team of marketing professionals. Accountable for the marketing budget. Performed critical analysis on the ROI of marketing activities. Advocated for digital transformation and change management throughout the organization.

- Guided junior profiles to become senior Managers.

- Organized team-building events and promoted accountability and ownership, driving engagement and reaching business objectives within budget.

- Increased the digital presence by +60% in search, +13% eComm, 490 dCRM engagement.

- Led a European Use Case with the launch of a new loyalty program.

- Implemented a 360° media and digital strategy in line with business objectives.

- Strengthened the collaboration with agencies, negotiated budgets, and performed agency pitches.

- Implemented new innovative tools, such as SKIN Guide and Chatbots.

Managed the personal care NIVEA marketing budget. Reported monthly sell in & sell-out data with Nielsen, Bone, and SAP. Tracked innovations and launches and organized field operations. Implemented yearly marketing plans. Improved collaboration with agencies, shopper & sales team, and finance department.